THE HONG KONG POLYTECHNIC UNIVERSITYSPEED
Programmes Leading to PolyU-SPEED Awards

 Bachelor of Arts (Honours) Scheme in Marketing (with specialism in Marketing Management, Marketing and Digital Strategy, Marketing and Public Relations and Retail and Service Management)
市場營銷(榮譽)文學士組合課程 (可專修市場營銷管理、市場營銷及數碼策略、市場營銷及公共關係、零售企業及服務管理)
 
Programme Code84055
Awarding InstitutionSchool of Professional Education and Executive Development, The Hong Kong Polytechnic University
Programme Starting Date04 Sep 2017
Aims and ObjectivesThe Bachelor of Arts (Honours) Scheme in Marketing comprising the following four programmes aims to equip students with the necessary knowledge and competencies for entry into a relevant career:

Bachelor of Arts (Honours) in Marketing Management
Bachelor of Arts (Honours) in Marketing and Digital Strategy
Bachelor of Arts (Honours) in Marketing and Public Relations
Bachelor of Arts (Honours) in Retail and Service Management
Normal Duration2 years
Medium of InstructionEnglish (except for subjects with Chinese requirements)
Scheme LeaderDr Regan Lam (BCom MMgt, PhD, MCIM, MHKIM)
Award LeaderBA (Hons) in Marketing Management
Dr Calvin Wan (BSc, MSc, MPA, PhD, MCIM)

BA (Hons) in Marketing and Digital Strategy
Dr Regan Lam (BCom, MMgt, PhD, MCIM, MHKIM)

BA (Hons) in Marketing and Public Relations
Dr Aris Lam (BSocSc, MEd, PgCert, MSc, PhD)

BA (Hons) in Retail and Service Management
Dr Vanessa Liu (HD, BA, MPhil, PhD, CMA)
Deputy Award LeaderBA (Hons) in Retail and Service Management
Dr Calvin Cheng (BA, MEcon, DBA, ACIM, MHKIM)
Professional RecognitionGraduates of Bachelor of Arts (Honours) in Marketing and Public Relations are considered to have met the education requirements for full membership of the Hong Kong Institute of Marketing (HKIM)~.

~ HKIM reserves the right to change the requirements.