THE HONG KONG POLYTECHNIC UNIVERSITYSPEED
Programmes Leading to PolyU-SPEED Awards

 Bachelor of Arts (Honours) Scheme in Marketing (with specialism in Marketing and Digital Strategy, Marketing Management and Marketing and Public Relations)
市場營銷(榮譽)文學士組合課程 (可專修市場營銷及數碼策略、市場營銷管理、市場營銷及公共關係)
 
Programme Code84055
Awarding InstitutionSchool of Professional Education and Executive Development, The Hong Kong Polytechnic University
Programme Starting Date02 Sep 2019
Aims and ObjectivesThe Bachelor of Arts (Honours) Scheme in Marketing comprising the following three programmes aims to equip students with the necessary knowledge and competencies for entry into a relevant career:

  • Bachelor of Arts (Honours) in Marketing and Digital Strategy
  • Bachelor of Arts (Honours) in Marketing Management
  • Bachelor of Arts (Honours) in Marketing and Public Relations
  • Normal Duration2 years (full-time mode)
    Medium of InstructionEnglish (except for subjects with Chinese requirements)
    Scheme LeaderDr Regan LAM (BCom MMgt, PhD, MCIM, MHKIM)
    Award LeaderBA (Hons) in Marketing and Digital Strategy
    Dr Regan LAM (BCom, MMgt, PhD, MCIM, MHKIM)

    BA (Hons) in Marketing Management
    Dr Calvin WAN (BSc, MSc, MPA, PhD, MCIM)

    BA (Hons) in Marketing and Public Relations
    Dr Aris LAM (BSocSc, MEd, PgCert, MSc, PhD)
    Professional RecognitionGraduates of Bachelors of Arts (Honours) in Marketing and Digital Strategy, Marketing Management and Marketing and Public Relations are considered to have met the education requirements for full membership of the Hong Kong Institute of Marketing (HKIM)~.

    ~ HKIM reserves the right to change the requirements.
    Students & Graduates Sharing