Programmes Leading to PolyU-SPEED Awards

	Bachelor of Arts (Honours) in Marketing and Public Relations 市場營銷及公共關係(榮譽)文學士

Programme Code	84056
Awarding Institution	School of Professional Education and Executive Development, The Hong Kong Polytechnic University
Programme Starting Date	03 Sep 2018
Aims and Objectives	The Bachelor of Arts (Honours) in Marketing and Public Relations offered under the Bachelor of Arts (Honours) Scheme in Marketing aims to equip students with the necessary knowledge and competencies for entry into a relevant career.
Normal Duration	4 years (part-time mode)
Medium of Instruction	English (except for subjects with Chinese requirements)
Scheme Leader	Dr Regan Lam (BCom, MMgt, PhD, MCIM, MHKIM)
Award Leader	Dr Aris Lam (BSocSc, MEd, PgCert, MSc, PhD)
Professional Recognition	Graduates of Bachelor of Arts (Honours) in Marketing and Public Relations are considered to have met the education requirements for full membership of the Hong Kong Institute of Marketing (HKIM)~. ~ HKIM reserves the right to change the requirements.

Credits Required for Graduation	60 - 72 credits
Programme Structure	There are different award requirements for students from different background. An option for exit award is also available. For details of programme structure, please click here.
Study schedule	Classes will normally be held on weekday evenings and/or Saturday afternoon
Teaching and Assessment Methods	Teaching is usually conducted through lectures, tutorials and seminars. Depending on the contents and requirements of individual subjects, classes may also be supplemented by laboratory and practical sessions. Online learning platform is also available through which students and teachers are encouraged to interact outside classrooms. To enable students to demonstrate that they have met the intended learning outcomes of the academic programmes and fulfilled the requirements of each subject, appropriate methods of assessment will be employed. These methods usually include assignments, projects, tests and examinations.

Entry Requirements

A recognized Associate Degree or a Higher Diploma or equivalent qualification*.

Those who do not possess the above-mentioned qualifications but have reached the age of 25 before 1 September, in the year in which they seek admission, may apply as mature applicants. Mature applicants should possess relevant work experience in senior positions and have completed post-secondary studies in related fields. They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme.

*The main medium of instruction of the study programmes concerned should be English. Applicants who have completed programmes with other languages as the main medium of instruction are required to attain the following English Language requirement:

IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based)

Fees

Application:	Free of charge
Tuition:	HK$2,400 per credit for 2018/19 academic year
Caution Money:	HK$390 (A one-off caution money will be charged at student's first registration.)

Financial Assistance

Part-time students are eligible to apply for Extended Non-means-tested Loan Scheme (ENLS) offered by the Government's Student Finance Office (SFO). Please visit SFO website www.wfsfaa.gov.hk/sfo for details.

Some subjects which form part of a programme have been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes. Details about CEF are available at website www.wfsfaa.gov.hk/cef/.

Reimbursable courses/programmes (either all or some of the modules within a programme) under Continuing Education Fund

Application Status	Open for application
Application Period	First round of applications: 9 October 2017 – 2 March 2018 Second round of applications: 3 March 2018 – 30 June 2018 Interested parties are highly encouraged to submit applications during the first round of applications as places are limited.
Application Procedures	Applicants may submit their applications via Online Application for Admission System at http://www.cpce-polyu.edu.hk/speed/its/speedoaa during the application period.
Enquiries	Academic Matters Scheme Leader Dr Regan Lam (Tel: 3746 0095; Email: spregan@speed-polyu.edu.hk) Award Leader Dr Aris Lam (Tel: 3746 0704; Email: sparis@speed-polyu.edu.hk) Administrative Matters Programme Officer Ms Joey Tai (Tel: 3746 0061; Email: pktai@speed-polyu.edu.hk) Administrative Assistant Ms Eva Chan (Tel: 3746 0076) General Hotline: 3400 2828 E-mail: speed@speed-polyu.edu.hk Fax: 2363 0540

Supporting Facilities

Most of the classes will be held on PolyU Hung Hom Bay (HHB) Campus and PolyU West Kowloon (WK) Campus. Both PolyU Hung Hom Bay Campus and PolyU West Kowloon Campus are equipped with state-of-the-art teaching and learning facilities. All students are entitled to access the library, computing and sports facilities at both campuses.

On top of the facilities at HHB and WK campuses, all students can also access the library and sports facilities at PolyU main campus.

Career Opportunities

The main objective of the programme is to provide specialised education in the fields of marketing. Graduates are expected to possess managerial skills and knowledge essential for success as a manager in the fast changing and digitalised world today and capable of embarking on employment in a relevant profession.