THE HONG KONG POLYTECHNIC UNIVERSITYSPEED
Programmes Leading to PolyU-SPEED Awards

 Bachelor of Arts (Honours) in Marketing and Public Relations
市場營銷及公共關係(榮譽)文學士
 
Programme Code84056
Awarding InstitutionSchool of Professional Education and Executive Development, The Hong Kong Polytechnic University
Programme Starting Date04 Sep 2017
Aims and ObjectivesThe Bachelor of Arts (Honours) in Marketing and Public Relations offered under the Bachelor of Arts (Honours) Scheme in Marketing aims to equip students with the necessary knowledge and competencies for entry into a relevant career.
Normal Duration4 years
Medium of InstructionEnglish (except for subjects with Chinese requirements)
Scheme LeaderDr Regan Lam (BCom, MMgt, PhD, MCIM, MHKIM)
Award LeaderDr Aris Lam (BSocSc, MEd, PgCert, MSc, PhD)
Professional RecognitionGraduates of Bachelor of Arts (Honours) in Marketing and Public Relations are considered to have met the education requirements for full membership of the Hong Kong Institute of Marketing (HKIM)~.

~ HKIM reserves the right to change the requirements.