THE HONG KONG POLYTECHNIC UNIVERSITYSPEED
Short Courses

 EVENT PLANNING AND MANAGEMENT
活動策劃與管理
 
Non credit-bearing Courses

Intended Learning Outcomes
Upon successful completion of this course, students will be able:
‧ To appreciate the importance of stakeholder engagement and management;
‧ To appreciate the key strategies and tactics for event planning and management;
‧ To consider local and international event planning and management cases.

Indicative Contents
‧ Knowing and Engaging Your Stakeholders: Understand your stakeholders and build a long term relationship with your stakeholders are crucial to the success of your communications plan
- Identify your stakeholders
- Develop stakeholders engagement strategy
- Stakeholders management
‧ Event Management: Focus on the planning of large-scale events and media engagement strategy
- Planning, organisation, execution and post-event analysis
- Highlight the key procedures, such as forming an initial concept and targeting an audience through market research, branding as well as sponsorship
- Cases sharing of award-winning events
- Event crisis management

Organising departmentSPEED
Medium of instructionCantonese (supplemented by English)
Remark(s)Fee:
Normal rate – HK$2,000 for one workshop; HK$3,500 for two workshops
Discounted rate* – HK$1,800 for one workshop; HK$3,200 for two workshops
* A discounted fee will be offered to PRPA members, SPEED alumni and early bird applicants. Applicants should indicate it in Part D of the application form.
Deadline for early bird: 21 Feb 2019
Certification: Certificate of Completion
For details, please refer to the brochure.

Mode: Non credit-bearing

Total contact hours8.0
Fee$2,000
Entry requirement(s)Completion of Secondary School Eudcation
Certification

Course codeDateDayVenueApplication Status
HA02  23 Mar 2019 SatPolyU Main Campus, PolyU Hung Hom Bay Campus or PolyU West Kowloon Campus Open