Short Courses

Non credit-bearing Courses

Intended Learning Outcomes
Upon successful completion of this course, students will be able:
‧ To appreciate the importance of stakeholder engagement and management;
‧ To appreciate the key strategies and tactics for event planning and management;
‧ To consider local and international event planning and management cases.

Indicative Contents

Event Management: Learn about planning and implementing acclaimed campaigns and events
- Planning, organisation, execution and post-event analysis
- Highlight the key procedures, such as forming an initial concept and targeting audience through market research, branding as well as sponsorship
- Event crisis management
- Media handling in event of a crisis
- Cases sharing of award-winning events

Knowing and Engaging Your Stakeholders on Digital Platform: Understanding your stakeholders and building a long term relationship
- Identify your stakeholders
- Develop stakeholders engagement strategy
- How to engage stakeholders including Key Opinion Leaders (KOLs)
- How to develop social media campaigns and digital reputation management

Organising departmentSPEED
Medium of instructionCantonese (supplemented by English)
Normal rate – HK$2,000 for one workshop; HK$3,500 for two workshops
Discounted rate* – HK$1,800 for one workshop; HK$3,200 for two workshops
* A discounted fee will be offered to PRPA members, SPEED alumni and early bird applicants. Applicants should indicate it in Part D of the application form.
Deadline for early bird: 27 Feb 2019
Certification: Certificate of Completion
For details, please refer to the brochure.

Mode: Non credit-bearing

Total contact hours8.0
Entry requirement(s)Completion of Secondary School Eudcation

Course codeDateDayVenueApplication Status
HA02  23 Mar 2019 SatPolyU Main Campus, PolyU Hung Hom Bay Campus or PolyU West Kowloon Campus Open