THE HONG KONG POLYTECHNIC UNIVERSITYSPEED
Short Courses

 EVENT PLANNING AND MANAGEMENT
活動策劃與管理
 
Non credit-bearing Courses

Intended Learning Outcomes
Upon successful completion of this course, students will be able:
‧ To appreciate the importance of stakeholder engagement and management;
‧ To appreciate the key strategies and tactics for event planning and management;
‧ To consider local and international event planning and management cases.


Indicative Contents

Event Management: Learn about planning and implementing acclaimed campaigns and events
- Planning, organisation, execution and post-event analysis
- Highlight the key procedures, such as forming an initial concept and targeting audience through market research, branding as well as sponsorship
- Event crisis management
- Media handling in event of a crisis
- Cases sharing of award-winning events

Knowing and Engaging Your Stakeholders on Digital Platform: Understanding your stakeholders and building a long term relationship
- Identify your stakeholders
- Develop stakeholders engagement strategy
- How to engage stakeholders including Key Opinion Leaders (KOLs)
- How to develop social media campaigns and digital reputation management

Organising departmentSPEED
Medium of instructionCantonese (supplemented by English)
Remark(s)Fee:
Normal rate – HK$2,000 for one workshop; HK$3,500 for two workshops
Discounted rate* – HK$1,800 for one workshop; HK$3,200 for two workshops
* A discounted fee will be offered to PRPA members, SPEED alumni and early bird applicants. Applicants should indicate it in Part D of the application form.
Deadline for early bird: 27 Feb 2019
Certification: Certificate of Completion
For details, please refer to the brochure.

Mode: Non credit-bearing

Total contact hours8.0
Fee$2,000
Entry requirement(s)Completion of Secondary School Eudcation
Certification

Course codeDateDayVenueApplication Status
HA02  23 Mar 2019 SatPolyU Main Campus, PolyU Hung Hom Bay Campus or PolyU West Kowloon Campus Open