THE HONG KONG POLYTECHNIC UNIVERSITYSPEED
Short Courses

 CRISIS AND MEDIA MANAGEMENT
危機與媒體管理
 
Non credit-bearing Courses

Intended Learning Outcomes
Upon successful completion of this course, students will be able:
‧ To appreciate the key strategies and tactics for crisis and media management
‧ To consider local and international crisis and media management cases.


Indicative Contents (The course will cover the following topics)

‧ Media Engagement and Strategy: Understand the media and building win-win relationships
- Understand the Hong Kong media landscape
- Understand media development and the evolution from traditional media to new media
- Dissect media operations for better partnership and engagement

‧ Crisis Management: Every organization is vulnerable to crisis. A crisis management plan is the key for an organisation to maintain its credibility and positive image
- Crisis management plan – to develop your crisis communications plan in order to prevent crisis and safeguard company’s reputation when under threat
- Crisis communications –how to communicate with your stakeholders in priority during crisis, craft appropriate messages and handle enquiries under pressure

Organising departmentSPEED
Medium of instructionCantonese (supplemented by English)
Remark(s)Fee:
Normal rate – HK$2,000 for one workshop; HK$3,500 for two workshops
Discounted rate* – HK$1,800 for one workshop; HK$3,200 for two workshops
* A discounted fee will be offered to PRPA members, SPEED alumni and early bird applicants. Applicants should indicate it in Part D of the application form.
Deadline for early bird: 21 Feb 2019
Certification: Certificate of Completion
For details, please refer to the brochure.

Mode: Non credit-bearing

Total contact hours8.0
Fee$2,000
Entry requirement(s)Completion of Secondary School Education
Certification

Course codeDateDayVenueApplication Status
HA03  16 Mar 2019 SatPolyU Main Campus, PolyU Hung Hom Bay Campus or PolyU West Kowloon Campus Open