|BEng (C.U.H.K.); MBA (Dubuque); DBA (Newcastle)|
Dr Daisy Lee is a veteran of marketing. She has extensive commercial experience across digital marketing, consumer marketing, shopper marketing, business marketing, technical marketing and marketing research gained from multinational giants she worked with. Prior to academia, she worked as Regional Director at Philips Asia Pacific marketing team overseeing 15 APAC countries.
Aspired to nurture the next generations, Dr Lee started her teaching career at City University of Hong Kong. She taught undergraduate marketing program at CityU for 5 years before joining PolyU SPEED. Her research interest focuses on marketing for non-profit organizations and the education sector.