THE HONG KONG POLYTECHNIC UNIVERSITYSPEED
Dr LEE, Suet-mui Daisy
李雪梅

Lecturer 講師

BEng (C.U.H.K.); MBA (Dubuque); DBA (Newcastle)
Email : smdlee@speed-polyu.edu.hk  


Teaching and Scholarly Interests

  • Marketing
  • Corporate Social Responsibility
 

 

Research-Scholarly Outputs
 

Professional Activities/ Achievements

 

Biography

Dr Daisy Lee is a veteran of marketing. She has extensive commercial experience across digital marketing, consumer marketing, shopper marketing, business marketing, technical marketing and marketing research gained from multinational giants she worked with. Prior to academia, she worked as Regional Director at Philips Asia Pacific marketing team overseeing 15 APAC countries.

Aspired to nurture the next generations, Dr Lee started her teaching career at City University of Hong Kong. She taught undergraduate marketing program at CityU for 5 years before joining PolyU SPEED. Her research interest focuses on marketing for non-profit organizations and the education sector.