THE HONG KONG POLYTECHNIC UNIVERSITYSPEED
Dr WONG, Mei-chi Macy
王美芝
YIP, Sai-chung Leslie <br> 葉世中

Lecturer 講師

 
BCom, BCom (Hons), MMgt (Monash), DBA (Newcastle)  
Email : spmacy@speed-polyu.edu.hk  

Teaching and Scholarly Interests

  • Strategic Management
  • International Human Resource Management
  • International Business
  • Entrepreneurship
  • Managerial decisions


 

  • Corporate social responsibility
  • Marketing Management
  • Higher Education

Research-Scholarly Outputs


Biography

Macy graduated from Monash University with a master degree in Management (International Business) and an honours degree in Bachelor of Commerce specializing in Accounting & Finance.  She obtained her doctorate degree from the University of Newcastle in Australia.

After a number of years in the business consultancy and commercial fields, she pursued her career in academia. Macy’s main research interests include strategic management, international human resource management, international business, entrepreneurship, managerial decisions, corporate social responsibility, marketing management and higher education.
 

Selected Publications

Wan, C., Wong, M. and Cheung, R., An IT Contest Environment for Active Learning through Competitions, International Journal of Cyber Society and Education, pp. 169-176, Volume 3, No. 2, December 2010.

Wong, M., Wan, C. and Cheung, R. (2012), A Study on Traveller Expectation, Motivation and Attitude, Contemporary Management Research, pp. 169-186, Volume 9, No. 2, June 2013.

Wan, C., Cheung, R. and Wong, M., A Chinese Checkers Game for Active Learning.  Paper presented at The Second Asian Conference on Education, December 2-5, 2010, Osaka, Japan.

Wong, M., Wan, C. and Cheung R., Mini-IT Contest: Engaging Students in Active Learning Through Competitions.  Paper presented at The Second Asian Conference on Education, December 2-5, 2010, Osaka, Japan.

Wong, M., Cheung, R. (2012). The Travel Behaviour of Two Potential Segments – Young Adults and Mature Adults in Hong Kong.  Paper presented at the Academy of International Business Chapter Conference (AIB-MENA 2012 Conference), Dubai, U.A.E, 13-15 January, 2012.

Wong, M., Wan, C. and Cheung, R. (2012), A Study on Expectation, Motivation and Attitude of Travelers. Paper presented at the ICMS2012 International Conference on Marketing Studies, August 17-19, 2012, Bangkok, Thailand.

Wong, M. and Cheung, R. (2013), Job Satisfaction and Organizational Commitment – Retail Banking Services in Hong Kong. Paper presented at the ICMAC 2013 Conference Proceedings of the International Conference on Managing Asian Century, July 11-13, 2013, Singapore.

Kwok, M.J., Wong, M. and Lau, M. (2014). Green Purchase Intention: Mediating Role of Perceived Trust and Moderating Role of Perceived Risk. Paper presented at the ICMS 2014 Conference Proceedings of the International Conference on Marketing Studies, June 18-20, 2014, Taipei, Taiwan.

Wong, M., Kwok, M.J. and Lau, M. (2014). Spreading Good Words: Mediating Effect of Brand Loyalty between Role Model and Word-of-Mouth. Paper presented at the ICMS 2014 Conference Proceedings of the International Conference on Marketing Studies, June 18-20, 2014, Taipei, Taiwan.