THE HONG KONG POLYTECHNIC UNIVERSITYSPEED
Dr LAU, Mei-mei May
劉薇薇
LAU, Mei-mei May <br>劉薇薇

Lecturer 講師

BA; PhD [PolyU(H.K.)]
Email : spmay@speed-polyu.edu.hk

Teaching and Scholarly Interests
  • Consumer behavior
  • Integrated marketing communication
  • Marketing strategy and applications
  • Strategic marketing and Management
  • Research methodology
  • Brand loyalty
  • Consumer behavior
  • Brand development
  • Business development
  • Relationship management
  • Strategic networking
  • Supply chain management

Research-Scholarly Outputs


Biography

Dr. May Lau had worked in the private commercial sector and gained experience in international companies, related to the merchandising, marketing and sales field. After that, Dr. Lau obtained her Doctor of Philosophy (Ph.D.) in Institute of Textiles and Clothing (ITC) in The Hong Kong Polytechnic University.

Her teaching interests directed towards the professional preparation of students pursuing careers in the different industries. Specific coursework includes: consumer behavior, integrated marketing communication, marketing strategy and applications, strategic marketing and Management, and research methodology. Dr. Lau had also participated in graduate course instruction in areas such as brand loyalty, and consumer behavior.

Her research studies are directed towards practical and theoretical concepts operating in the retail and manufacturing settings specifically related to brand development, business development, relationship management, strategic networking, and supply chain management.