THE HONG KONG POLYTECHNIC UNIVERSITYSPEED
Dr WONG, Wai-sum Phoebe
黃慧心
WONG, Wai-sum Phoebe <br> 黃慧心

Lecturer 講師

MA (U. of Helsinki); MSc (National U. Ireland); PhD (Lanc.)
Email : spphoebe@speed-polyu.edu.hk

Teaching and Scholarly Interests
  • Business & Relationship Marketing
  • Integrated Marketing Communications
  • Introduction to PR
  • Marketing Management
  • Strategic Brand Management
  • Consumer Behaviour
  • Symbolic consumption
  • Self, Identity and Possessions
  • Gift-giving

Research-Scholarly Activities

Professional Activities/ Achievements


Biography

Dr. Phoebe Wong is a Lecturer in Marketing and Public Relations at PolyU SPEED. Before gaining her PhD in Marketing from Lancaster University, Dr. Wong obtained her MA in General Linguistics from the University of Helsinki, and MSc in Marketing from the National University of Ireland.

Dr. Wong worked as assistant marketing manager for a Finnish company manufacturing heart-rate monitors for the Asia-Pacific markets. Prior to joining PolyU SPEED, Dr. Wong taught marketing at advanced diploma, undergraduate and postgraduate levels at Hong Kong Baptist University, Lancaster University, and Lingnan Institute of Further Education.

With specialisation in Chinese consumer behaviour, Dr. Wong’s research interests lie in consumer identity project within the Consumer Culture Theory (CCT) paradigm. Her research revolves around the issues of self, possessions and gift-giving, and deals with the impact of social and cultural influences on consumer behaviour and the construction of self. Dr. Wong was the recipient of “Superior Research-Scholarly Performance Award 2013/14”.


Research Grants

2013. FSTE (Federation for Self-financing Tertiary Education) Small Research Grant Scheme (SRGS) “A Study of Strategic Enrollment, Graduation and Articulation (SEGA) in Self-financing Tertiary Education in Hong Kong”

2013. CPCE (College of Professional and Continuing Education) Research Fund “Motivation, Self-Concept and Academic Achievement among Students of Self-Financing Top-Up Degree Programmes”


Selected Publications

Wong, Phoebe, Ng, Peggy, Mak, Connie, and Chan, Jason (2016), “Students' choice of sub-degree programmes in self-financing higher education institutions in Hong Kong” Higher Education, Vol.71, No.4, p. 455-472

Ng, Peggy, Mak, Connie, Wong, Phoebe, and Chan, Jason (2015), “Factors affecting Student Satisfaction and Performance Gap in relation to the model of Strategic Enrolment, Graduation and Articulation (SEGA): the case of Self-financing Higher Education in Hong Kong” The Public Administration and Policy, an Asia-Pacific Journal, Vol.18, No.1, p. 27-47

Vanharanta, Markus, Ronika Chakrabarti and Phoebe Wong (2014), “Institutional Life of Intuitive Insights: Legitimacy of Virtuoso Intuitive Marketing Management”, Industrial Marketing Management, 43: 5, p. 760- 768

Wong, Phoebe, Margaret K. Hogg and Markus Vanharanta (2012), “Consumption Narratives of Extended Possessions and the Extended Self”, Journal of Marketing Management, 28:7-8, p. 936-954

Wong, Phoebe and Margaret K. Hogg (2012), “Cultural Differences in the Extended Self” in Russell W. Belk and Ayalla Ruvio (eds.) The Routledge Companion to Identity and Consumption, London: Routledge, p. 99 - 108

Wong, Phoebe and Margaret K. Hogg (2011), “Exploring the Self-Possession Boundary through Hong Kong Chinese Consumers’ Narratives of Important Possessions”, in Special Session: Phoebe Wong and P. Connell “Novel Extensions of Extended Self,” European Advances in Consumer Research, proceedings (London), Vol. 9, p. 64 - 69

Wong, Phoebe and Margaret K. Hogg (2010), “Examining Belk’s Concept of Possessions and the Extended Self in a Non-Western Context: How Hong Kong Chinese Consumers’ Narratives Illuminate the Boundary between Extended Possessions and the Extended Self,” ACR Workshop on “Enhancing the Status of Consumer Research in Non-Western Contexts” (Glasgow)

Wong, Phoebe and Margaret K. Hogg (2010) , “My Possessions Are Mine and Your Possessions Are Mine Too.” Using Hong Kong Chinese Consumers’ Narratives to Illuminate the Boundaries Between Extended Possessions and the Extended Self”, in NA - Advances in Consumer Research, Vol. 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, p. 676-677

Wong, Phoebe and Margaret K. Hogg (2009), “Changes in Self and Interpersonal Relationships Over Time: A Study of Important Gifts from Gift-Recipients’ Perspectives,” in NA - Advances in Consumer Research, Vol. 36, Duluth, MN : Association for Consumer Research, p. 273 – 279

Wong, Phoebe and Margaret K. Hogg (2008), “Independent and Interdependent Selves amongst Hong Kong Chinese Consumers”, in Special Session: Pauline Mcclaran and Margaret K. Hogg “Conflict and Uncertainty in Identity Projects: Narrating Aspects of the Consuming Self in Different Ethno-Cultural Context”, Consumer Culture Theory Conference, p. 13 (Boston)

Wong, Phoebe and Margaret K. Hogg (2008), “Using Public and Private Possessions to Map Different Aspects of the Self of Hong Kong Chinese Consumers,” Vol. 6, 6th Customer Research Academy Workshop Series (CRAWS) Conference, p. 47 – 48 (Manchester)

Wong, Phoebe and Margaret K. Hogg (2008), “Mapping Self and Identity via Symbolic Consumption and Special Possessions in Hong Kong Chinese Society,” Global Marketing Conference, p. 15 (Shanghai)

Wong, Phoebe and Margaret K. Hogg (2007), “Hong Kong Consumer Narratives about Self, Possessions and Symbolic Consumption,” Society for Consumer Psychology (Div. 23) 115th APA Annual Convention, p. 401 (San Francisco)

Wong, Phoebe and Margaret K Hogg (2007), “Symbolic Consumption in Hong Kong Chinese Society: Narratives of Self and Special Possessions,” European Advances in Consumer Research, Vol. 8, Duluth, MN : Association for Consumer Research, p. 126 - 127

Wong, Phoebe (1999), A Study of Language Attitudes of Cantonese Chinese People towards Cantonese and Finnish in Finland, Helsinki: Helsinki City Education Department