Senior Lecturer 高級講師

BA (Thammasat); MSc, PhD (Oklahoma State)
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Teaching and Scholarly Interests
  • Legal and ethical aspects in hospitality industry
  • Contemporary issues in hospitality and tourism
  • Hotel planning and development
  • Hospitality strategic management
  • Leadership competencies
  • Destination image
  • Tourists’ behaviors

Professional Activities/ Achievements



Dr Pimtong Tavitiyaman is a Head of Cluster (Hotel and Tourism Management) and Senior Lecturer at PolyU SPEED. She was the recipient of the 2011-12 CPCE Award for Superior Research-Scholarly Performance and CPCE Outstanding Teaching Performance/Achievement Award 2014/15.

She received her Bachelor of Liberal Arts from Thammasat University, Thailand, and Master of Science and Doctor of Philosophy in Human Environmental Sciences (Hospitality Management) from Oklahoma State University, USA. In terms of professional experiences, she worked at the five-star hotel in Thailand and restaurants in USA.

Her teaching interests lie in the areas of Legal and Ethical Aspects in Hospitality and Tourism Industry, Contemporary Issues in Hospitality and Tourism Industry, Hotel Planning and Development, and Research Methods.

Her research areas are strategic management, human resources and leadership, and destination image. Her researches have been published in various peer-reviewed international journals. She also serves as the editorial board member of Asia-Pacific Journal of Innovation in Hospitality and Tourism.


Law, V.T., Tavitiyaman, P., & Zhang, H.Q. (2015). An Analysis of industry forces, strategic implementation and performance: Evidence from state-owned hotels in China. Journal of China Tourism Research, 11, 1-22.

Tavitiyaman, P., Weerakit, N., & Ryan, B. (2014). Leadership competencies for hotel general managers: The differences of age, education, and hotel characteristics. International Journal of Hospitality & Tourism Administration, 15(2), 191-216.

Tavitiyaman, P., & Qu, H. (2013). Destination image and behavioral intention of travelers to Thailand: The moderating effect of perceived risk. Journal of Travel & Tourism Marketing, 30(3), 169-185.

Tavitiyaman, P., Zhang, H.Q., & Qu, H. (2012).  The effect of competitive strategies and organizational structure on hotel performance. International Journal of Contemporary Hospitality Management24(1), 140-159.

Tavitiyaman, P., Qu, H., & Zhang, H.Q. (2011). The impact of industry force factors on resource competitive strategies and hotel performance. International Journal of Hospitality Management, 30(3), 648-657.

Zhang, Y., Qu, H., & Tavitiyaman, P. (2009). The determinants of the travel demand on international tourist arrivals to Thailand. Asia Pacific Journal of Tourism Research14(1), 77-92.

Kim, H.J., Tavitiyaman, P., & Kim, W.G. (2009). The effect of management commitment to service on employee service behaviors: The mediating role of job satisfaction. Journal of Hospitality and Tourism Research, 33(3), 369-390.

Tavitiyaman, P., Leong, J., Dunn, G., Njite, D., & Neal, D. (2008). The effectiveness of lodging crisis management plans. Journal of Quality Assurance in Hospitality & Tourism8(4), 24-60.