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PolyU SPEED 15th Anniversary Public Forum Exploring the latest development of online shopping
PolyU SPEED 舉辦 「十五周年公開論壇」探討網購業最新發展

2015-05-19

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PolyU SPEED 15th Anniversary Public Forum
Exploring the latest development of online shopping

 

Online shopping is gradually becoming a global trend. In the Internet world, we can browse and purchase products anywhere, anytime, including products that could not be found in physical stores. The ubiquity of Internet access enables the merchants to promote and sell their products to a wider spectrum of customers, thereby reducing the operation costs significantly. A sophisticated logistics system is indeed conducive to a great online shopping experience.

In view of the close relationship among online shopping, marketing and logistics, PolyU SPEED held the 15th Anniversary Public Forum Series (4): “Trade Logistics and the Latest Marketing Strategies of Online Shopping” on 22 April 2015. Mr Alan Wong, Group Vice President of SF Express, Ms Michelle Leung, General Manager of Hong Kong Cross Border Trade, eBay, and Mr Sunny Ho, J.P., Executive Director of The Hong Kong Shippers’ Council and President of The Chartered Institute of Logistics and Transport in Hong Kong were invited as guest speakers. Dr Simon Yuen, Lecturer and Award Leader of Bachelor of Arts (Honours) in Business (Operations and Supply Chain Management), PolyU SPEED, acted as the moderator of the forum. The event attracted a full house of audience.

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The PolyU SPEED 15th Anniversary Public Forum Series (4): “Trade Logistics and the Latest Marketing Strategies of Online Shopping” attracted a full house of audience.

(From left) Mr Alan Wong, Group Vice President of SF Express, Ms Michelle Leung, General Manager of Hong Kong Cross Border Trade, eBay, Dr Jack Lo, PolyU SPEED Director, and Mr Sunny Ho, J.P., Executive Director of The Hong Kong Shippers’ Council and President of The Chartered Institute of Logistics and Transport in Hong Kong took a group photo.

 

PolyU SPEED 舉辦 「十五周年公開論壇」探討網購業最新發展 
 

網上購物逐漸成為全球大趨勢。在網絡世界,我們隨時隨地可以瀏覽和選購商品,當中不乏在實體商店找不到的貨品。互聯網無遠弗屆,有助商人接觸不同層面的顧客,藉此推廣和銷售各類產品,同時大大降低營運成本。然而,要進一步優化網購體驗,完善的物流系統十分重要。

有見網購、市務及物流關係密切,PolyU SPEED於4月22日舉辦十五周年公開論壇系列(四)之「網購物流攻略和市務新趨勢」講座。以下為傳媒報導,請點擊下圖放大閱讀。