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Programmes Leading to PolyU-SPEED Awards

Bachelor of Arts (Honours) in Professional Communication
專業傳意(榮譽)文學士

Programme Code

84052

Awarding Institution

School of Professional Education and Executive Development, The Hong Kong Polytechnic University

Programme Starting Date

03 Sep 2018

Aims and Objectives

The Bachelor of Arts (Honours) in Professional Communication is primarily designed for graduates of relevant Higher Diploma and Associate Degree programmes and industry practitioners who want to acquire a high level of biliterate and trilingual proficiency as well as to grasp a firm understanding of the knowledge and skills in language studies and integrated strategic communication for practical application in the diversified professional contexts.

Normal Duration

2 years (Full-time mode)

Medium of Instruction

English (except for subjects with Chinese requirements)

Programme Leader

Dr Jessica DENG, BA (SCNU); MEd (K.U.Leuven); PhD (H.K.)

Credits Required for Graduation

60 - 75 credits

Programme Structure

There are different award requirements for students from different background.  An option for exit award is also available.  For details of programme structure, please click HERE.

Study schedule

Most of the classes will be held during daytime while some may be arranged in the evening.

Teaching and Assessment Methods

Teaching is usually conducted through lectures, tutorials and seminars. Depending on the contents and requirements of individual programmes, classes may also be supplemented by laboratory and practical sessions. Online learning platform is also available through which students and teachers are encouraged to interact outside classrooms.

To enable students to demonstrate that they have met the intended learning outcomes of the academic programmes and fulfilled the requirements of each subject, appropriate methods of assessment will be employed. These methods usually include assignments, projects, tests and examinations.

Entry Requirements

A recognised Associate Degree or a Higher Diploma or equivalent qualification*.

Applicants without formal evidence of requisite language proficiency may be required to take relevant language test(s) offered by PolyU SPEED and demonstrate their ability to complete the programme to the Admission Interview Panel. 

Those who do not possess the above-mentioned qualifications but have reached the age of 25 before 1 September, in the year in which they seek admission, may apply as mature applicants. Mature applicants should possess relevant working experience in senior positions and have completed post-secondary studies in related fields.  They will also be required to pass an admission test and demonstrate to the Admission Interview Panel their ability to complete the programme.

*The main medium of instruction of the study programmes concerned should be English.  Applicants who have completed programmes with other languages as the main medium of instruction are required to attain the following English Language requirement:

IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based)

 

 

 

 

 

Fees

Application:

Free of charge

Tuition:

HK$2,400 per credit for 2018/19 academic year

Caution Money:

HK$390 (A one-off caution money will be charged at student's first registration)

 

Financial Assistance

Local full-time students enrolled in PolyU-SPEED award programmes are eligible to apply for means-tested Financial Assistance Scheme for Post-secondary Students (FASP) or Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) offered by the Government’s Student Finance Office (SFO).  If you wish to know more about FASP and NLSPS, please visit the SFO website www.wfsfaa.gov.hk/sfo.

Some subjects which form part of a programme have been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes.  Details about CEF are available at website www.wfsfaa.gov.hk/cef/.

Students are not allowed to apply for both FASP and CEF for the same programme in the same academic year.

Reimbursable courses/programmes (either all or some of the modules within a programme) under Continuing Education Fund

Application Status

Open for application

Application Period

First round of applications: 9 October 2017 – 2 March 2018
Second round of applications: 3 March 2018 – 30 June 2018

Interested parties are highly encouraged to submit applications during the first round of applications as places are limited.

Enquiries

Academic Matters

Programme Leader

Dr Jessica DENG (Tel: 3746 0740; E-mail: ccjdeng@speed-polyu.edu.hk)

 

Adminstrative Matters

Programme Officer

Ms Elsa HO (Tel: 3746 0070; E-mail: ooelsaho@speed-polyu.edu.hk)

 

Administrative Assistant

Ms Cecilia LAI (Tel: 3746 0069)

 

General Hotline: 3400 2828

E-mail: speed@speed-polyu.edu.hk

Fax: 2363 0540

Supporting Facilities

Most of the classes will be held at PolyU Hung Hom Bay (HHB) Campus and PolyU West Kowloon (WK) Campus. Both PolyU Hung Hom Bay Campus and PolyU West Kowloon Campus are equipped with state-of-the-art teaching and learning facilities. All students are entitled to access the library, computing and sports facilities at both campuses. Full-time students are also eligible to use the services provided by the Health Centres at the HHB and WK campuses.

On top of the facilities at HHB and WK campuses, all students can also access the library and sports facilities at PolyU main campus.

Career Opportunities

Graduates of this programme will be competent professional communicators of spoken and written English and Chinese. They are able to use their biliterate and trilingual skills strategically to foster effective professional communication in private organisations or the public sector, especially in multilingual and multicultural settings commonly found in Hong Kong. Graduates will embark on careers in language-related professional positions such as editors, writers, or specialists in marketing communication, corporate communications, customer service, etc.
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