理大專業進修學院旅遊服務業學生於HSMAI個案研習賽大中華區奪冠


兩位即將畢業的同學 ﹣ 彭慧妍(左)及石玉英於HSMAI個案研習賽中奪冠。
Two Final Year students, Vicky Pang (left) and Catherine Shek reaped championship in HSMAI case study competition.

PolyU SPEED學生剛於Hospitality Salesand Marketing Association International (HSMAI)(大中華分會)個案研習賽中奪冠,澳門大學及理大酒店及旅遊業管理學院分別奪得亞軍及季軍。PolyU SPEED參賽隊伍由兩位旅遊服務業管理學文學士課程學生-彭慧妍(Vicky)及石玉英(Catherine)-所組成。

她們認為創意與創新乃得勝之關鍵。Vicky及Catherine表示:「我們的概念是把唐樓活化成旅館,透過研究和分析目標發展地區大角咀的背景,把該區一些富特色的地方建議為旅遊景點。旅館設計方面,每間客房均有不同主題,多方面表現出傳統以至現代的香港面貌。遊客不僅可以享受比酒店便宜的房間價錢,更可有不一樣的生活體驗。這是整個概念的獨特之處,可能因為此意念既新穎又實在,所以讓我們獲勝。」

二人特別感謝旅遊服務業管理學(榮譽)文學士課程統籌陳亞香在比賽過程中,提供寶貴的意見和支持。Vicky和Catherine均視這次比賽為一次實踐知識的寶貴機會,她們除了可把從課堂所學的市場營銷策略運用於實際生活外,更懷著新的視野迎向未來。



PolyU SPEED Travel Industry Management Students Reaped Championship in HSMAI Greater China Chapter Case Study Competition


倆人均認為這次比賽讓她們得以實踐從課堂所學的市場營銷策略。
The team regarded the competition as a precious opportunity to apply their knowledge of marketing and sales strategies in a real world setting.

PolyU SPEED students have just reaped championship in a case study competition organised by the Hospitality Sales and Marketing Association International (HSMAI), Greater China Chapter. University of Macau and PolyU School of Hotel and Tourism Management were the first runner-up and the second runner-up respectively. The PolyU SPEED team was formed by two students from Bachelor of Arts in Travel Industry Management (BATIM), Vicky Pang and Catherine Shek.

They believed creativity and innovation were the key success factors. "Our concept of revitalising a tenement building into a hostel may be deemed novel yet applicable. We conducted background research and analysis on the targeted district, Tai Kok Tsui, and highlighted some distinctive areas as tourist attraction points. Each room design was special in its peculiar way, with the themes ranging from traditional to modern Hong Kong. Visitors would not only enjoy a room rate lower than that of a hotel but also a special living experience. It is a unique idea in our winning project," said Vicky and Catherine.

They also expressed sincere gratitude to the Programme Leader of BA (Hons) TIM, Elaine Chan, who has provided insightful advice and enormous support during the competition. Vicky and Catherine regarded the competition as a valuable opportunity to apply the marketing strategies learnt from the classroom to the real world setting, and they will also embrace future opportunities from a new perspective.