Business Excellence Contest 2021 | PolyU SPEED
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Business Excellence Contest 2021

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Business Excellence Contest 2021/22 - Green Innovation Campaign

Background

 

BEC 2021The Business Excellence Contest is a business competition co-organised by Hong Kong Community College (HKCC) and the School of Professional Education and Executive Development (SPEED) of The Hong Kong Polytechnic University (PolyU) for secondary and post-secondary students. The theme for the competition this year is “Green Innovation Campaign”.

 

Green innovation refers to all aspects of innovation related to green products and processes, including energy saving, pollution management, waste recycling, product and package design[1] .  In the era of increasing environmental awareness, people are concerned about how corporations develop a strategy to save the environment and facilitate sustainable development of the community. By launching a green innovation campaign, corporations not only can make a strong commitment to protecting the environment, but also may reach numerous objectives such as achieving competitive advantages, meeting the needs of markets, fulfilling stakeholders’ expectations, increasing brand reputation, and improving customer satisfaction while facing the current pandemic situation.

 

Through participating in this competition, students will analyse the business of a real corporation in Hong Kong and make use of their creativity and critical thinking skills to develop a new product (package) / service with the concept of green innovation for this corporation to create a distinctive opportunity to move forward and achieve specific objectives. Moreover, students will develop better appreciation of theories and practices of business as well as generic attributes and abilities such as observation, communication, teamwork, analytical and organisation skills.


[1] Chen, Lai, and Wen, 2006

 

 

Awards and Prizes

 

Secondary Group:  
Gold AwardHK$8,000 book coupons + trophy + certificates for individual members
Silver AwardHK$6,000 book coupons + trophy + certificates for individual members
Bronze AwardHK$5,000 book coupons + trophy + certificates for individual members
Merit (2 awardees)HK$3,000 book coupons + certificates for individual members
Judges Commendation (15 awardees)HK$1,000 book coupons + certificates for individual members
 
Post-secondary Group:
Gold AwardHK$15,000 book coupons + trophy + certificates for individual members
Silver AwardHK$12,000 book coupons + trophy + certificates for individual members
Bronze AwardHK$8,000 book coupons + trophy + certificates for individual members

All other participating team members will receive a Certificate of Participation.

 

Eligibility

 

Secondary Group:

The Secondary Group is open to full-time Secondary 4 to 6 students in Hong Kong. Each student team must consist of 3 to 6 members from the same school. The application must be coordinated by the school principal or a teacher.

 

Post-secondary Group:

The Post-secondary Group is open to sub-degree and self-financing undergraduate students in Hong Kong. Each student team must consist of 3 to 6 members from the same institution. 


Scope of Work

 

Students have to select a real corporation in Hong Kong, conduct a business and market analysis, establish the objectives of a Green Innovation Campaign, with a new product (package) /service and develop a promotional strategy for the Campaign. 20% weighting will be given for the business and market analysis and 80% weighting will be given for the creativity, theme suitability, attractiveness and feasibility of the Green Innovation Campaign.  

 

An online guest talk will be arranged for participants on 21 January 2022 (tentative) to enhance their knowledge and skills of conducting a business and market analysis and developing a Green Innovation Campaign.

 

1. Report Outline
  1. Introduction
  2. Main text
    • * Business and market analysis
    • * The objectives of a Green Innovation Campaign
    • * Explanation and justifications of a new product (package) /service, and a promotional strategy for the Green Innovation Campaign
  3. Conclusion

 

2. Report Format
  1. Word Limit
    • Secondary Group:
      • The report must be written either in English (maximum 1,000 words) or Chinese (maximum 1,300 words), excluding the cover page, table of contents and appendices.
    • Post-secondary Group:
      • The report must be written in English (maximum 1,500 words), excluding the cover page, table of contents and appendices.
  2. Appendices are optional and should be limited to 10 pages.
  3. The font size of the content should be Times New Roman 12 point for the English version or PMingLiU (新細明體) 12 point for the Chinese version (except the headings/titles).
  4. Single-line spacing with at least one-inch margins (top, bottom, left and right).

 

3. Report Cover
  1. Full names of team members
  2. Name of school / institution
  3. Name of the business / project
  4. Date of submission
  5. Contact details (email address and telephone number,) of the team coordinator


Online Registration

 

Secondary Group: 

You can click here to register online.

 

Post-secondary Group:

You can click here to register online.

 

The deadline for registration is 5:30 pm, 17 December 2021 (Friday).


Submission of the Written Report

 

Secondary Group:

Please submit your written report:
(i)    either in person or by post to Room N1302, 13/F, PolyU West Kowloon Campus, 9 Hoi Ting Road, Yau Ma Tei, Kowloon. Please specify on the envelope “Business Excellence Contest 2021/22”; or
(ii)    by email to ccoffice@hkcc-polyu.edu.hk. The report should be converted into a PDF file and the file size should not exceed 15MB. Please type “Business Excellence Contest 2021/22 Written Report” in the email subject title.

 

Post-secondary Group:

Please submit your written report:
(i)    either in person or by post to Room S1201, 12/F, PolyU West Kowloon Campus, 9 Hoi Ting Road, Yau Ma Tei, Kowloon. Please specify on the envelope “Business Excellence Contest 2021/22”, or
(ii)    by email to spactivities@speed-polyu.edu.hk. The report should be converted to a PDF file and the file size should not exceed 15MB. Please type “Business Excellence Contest 2021/22 Written Report” in the email subject title.

The deadline for submission of the written report is 5:30 pm, 18 February 2022 (Friday).


Adjudication

 

1.    First Round Adjudication

    

Secondary Group:
Twenty most outstanding teams will be selected; and from them the best 5 teams will be shortlisted for the Final Round Adjudication and the 15 other outstanding teams will be offered the Judges Commendation. The First Round Adjudication results will be released on the PolyU HKCC website at www.hkcc-polyu.edu.hk/business_excellence_contest2021 by 11 March 2022.

 

Post-secondary Group:
The best 3 teams will be shortlisted for the Final Round Adjudication. The First Round Adjudication results will be released on the PolyU SPEED website at www.speed-polyu.edu.hk/business_excellence_contest2021 by 11 March 2022.

 

2.    Judging Criteria for the First Round Adjudication

(a)    Does the team present the written report clearly and concisely?
(b)    Does the team identify the new market opportunity for a green product (package) / service under the current pandemic situation?
(c)    Does the team generate a unique and innovative product (package) /service and a promotional strategy for the Green Innovation Campaign in order to achieve specific objective(s)? 
(d)    Does the team provide a persuasive analysis on realistic objectives and a concise conclusion?

 

3.    Final Round Adjudication

The Final Round Adjudication will be held at the PolyU West Kowloon Campus on 26 March 2022 (tentative). 

 

Secondary Group:
The best 5 teams will be invited to deliver a 10-minute oral presentation in English or Cantonese in the Final Round Adjudication. The winners of the Gold, Silver, Bronze and Merit Awards will be selected.  Details concerning the time and venue of the Final Round Adjudication will be announced on the PolyU HKCC website at www.hkcc-polyu.edu.hk/business_excellence_contest2021 upon releasing the First Round Adjudication results.

 

Post-secondary Group:
The best 3 teams will be invited to deliver a 15-minute oral presentation in English followed by a 5-minute question-and-answer (Q&A) session in the Final Round Adjudication. The winners of the Gold, Silver, and Bronze Awards will be selected.  Details concerning the time and venue of the Final Round Adjudication will be announced on the PolyU SPEED website at www.speed-polyu.edu.hk/business_excellence_contest2021 upon releasing the First Round Adjudication results. 

 

4.    Judging Criteria for the Final Round Adjudication
 

Secondary Group:
(a)    Does the team present the ideas clearly, concisely and interestingly?
(b)    Does the team provide a comprehensive business and market analysis and realistic objectives, and generate a creative and feasible Green Innovation Campaign? 

Post-secondary Group:
(a)     Does the team present the ideas clearly, concisely and interestingly?
(b)     Does the team provide a comprehensive business and market analysis and realistic objectives, and generate a creative and feasible Green Innovation Campaign? 
(c)    Does the team provide a clear and well-organised PowerPoint presentation for their ideas in the written report?
(d)    Does the team provide clear, precise and convincing answers to judges’ questions?


Presentation of Awards and Prizes

The Awards Presentation Ceremony will be held on 26 March 2022 (tentative), right after the Final Round Adjudication. All awards including the Judges Commendation for the 15 teams of the Secondary Group will be presented.

 

Date:        26 March 2022 (Saturday) (tentative) 
Time:       8:45 am – 1:00 pm (tentative) 
Location: PolyU West Kowloon Campus, 9 Hoi Ting Road, Yau Ma Tei, Kowloon


Calendar of Events

 

Date    Event
17 December 2021
(before 5:30 pm)
 
Deadline for registration

21 January 2022

(4:45 pm – 6:30 pm) (tentative)

Online Guest Talk on enhancing student knowledge and skills of conducting a business and market analysis, and developing a Green Innovation Campaign in businesses.
18 February 2022
(before 5:30 pm)
 
Deadline for submission of the written report
On or before 11 March 2022First Round Adjudication Result Announcement 
26 March 2022 (tentative)Final Round Adjudication and Awards Presentation Ceremony

 

Enquiries

 
Secondary Group:

Tel.: 3746-0123
Email: ccoffice@hkcc-polyu.edu.hk 
 

Post-secondary Group:

Tel.: 3400-2828
Email: spactivities@speed-polyu.edu.hk