Dr XU, Bill
XU, Bill <br> 徐景

Senior Lecturer 高級講師

BEcon (BISU); MSc, PhD [PolyU (H.K.)]; CHE; 普通話水平測試(一級乙等); TEM8
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Teaching and Scholarly Interests

  • Quality service management in hospitality and tourism
  • Research methods
  • Customer experience
  • Theme park and cruise line management


Research-Scholarly Outputs

Professional Activities/ Achievements


Bill received his Bachelor of Economics degree from School of International Economics and Trade, the Beijing International Studies University (previously known as the Beijing Second Foreign Language University), and later obtained his Master of Science degree and Doctor of Philosophy degree from School of Hotel and Tourism Management, the Hong Kong Polytechnic University (PolyU). Meanwhile he is a Certified Hospitality Educator awarded by the American Hotel & Lodging Educational Institute. He also has accumulated solid working experiences in travel service market, hotels, and the MICE industry (used to work for an exhibition company), in both Chinese Mainland and Hong Kong.

At PolyU SPEED, he is responsible to teach subjects relating to tourism/hospitality management and marketing management. He endeavors to structure a class environment in a systematic and creative manner, to help students absorb what they have acquired from the class and apply the resulting knowledge into practice. With respect to research, he has published academic articles and book reviews in international journals like the Journal of China Tourism Research, the Asian Pacific Journal of Tourism Research, the International Journal of Contemporary Hospitality Management, Tourism Management, etc. He also presented papers in international academic conferences.

His teaching and research interests include consumer behavior and consumption experience (in tourism and hospitality management), tourism psychology and sociology, tour operations and wholesaling, China tourism and hotel businesses, hospitality management in China, quality service management, etc.