Dr WONG, Wai-sum Phoebe
WONG, Wai-sum Phoebe <br> 黃慧心

Senior Lecturer 高級講師

MA (U. of Helsinki); MSc (National U. Ireland); PhD (Lanc.)
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Teaching and Scholarly Interests
  • Business & Relationship Marketing
  • Integrated Marketing Communications
  • Introduction to PR
  • Marketing Management
  • Strategic Brand Management
  • Consumer Behaviour
  • Symbolic consumption
  • Self, Identity and Possessions
  • Gift-giving

Research-Scholarly Outputs

Professional Activities/ Achievements


Dr. Phoebe Wong is a Senior Lecturer in Marketing and Public Relations at PolyU SPEED. Before gaining her PhD in Marketing from Lancaster University, Dr. Wong obtained her MA in General Linguistics from the University of Helsinki, and MSc in Marketing from the National University of Ireland.

Dr. Wong worked as assistant marketing manager for a Finnish company manufacturing heart-rate monitors for the Asia-Pacific markets. Prior to joining PolyU SPEED, Dr. Wong taught marketing at advanced diploma, undergraduate and postgraduate levels at Hong Kong Baptist University, Lancaster University, and Lingnan Institute of Further Education.

With specialisation in Chinese consumer behaviour, Dr. Wong’s research interests lie in consumer identity project within the Consumer Culture Theory (CCT) paradigm. Her research revolves around the issues of self, possessions and gift-giving, and deals with the impact of social and cultural influences on consumer behaviour and the construction of self. Dr. Wong was the recipient of “Superior Research-Scholarly Performance Award 2013/14”.