Bachelor of Arts (Honours) in Applied and Media Arts - Full-time

Programme Code

84049 (Full-time)

Credits Required for Graduation

Minimum 60 credits

Medium of Instruction

English (except for subjects with Chinese requirements)

Programme Leader

Mr LAM, Shing-ho Jack

BS, MFA, MHKDA

Commencement Date

30 Aug 2021

Normal Duration

2 years

Tuition Fee (Local students)

HK$2,550/ credit
(Tuition fee for the 2021/22 academic year is subject to review)

Tuition Fee (Non-local students)

The tuition fee for non-local students will be 10% higher than that for local students.

Aims and Objectives

The Bachelor of Arts (Honours) in Applied and Media Arts provides a creative, experimental and interdisciplinary study of applied and media arts, developing students as creative practitioners with critical framework for analytical reflection of the practices in the culture and creative industries.

Programme Structure

Students are required to complete the following requirements with satisfactory results for an honours degree:

Requirements		Credits
General University Requirements (GUR)		9 – 18
2 Cluster Area Requirements (CAR) subjects (including 1 designated as China-related)⁺, 3 credits each		6
1 Service Learning OR Free Elective subject		3
Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)		0 – 9
Discipline Specific Requirements (DSR) (Please refer to the table below for details.)		51
Compulsory	10 subjects, 3 credits each (except “Graduation Project” which carries 6 credits)	33
Elective	6 subjects, 3 credits each	18
Work-Integrated Education (WIE)
300 hours of work-based learning experience (Relevant work experience accumulated during or after subdegree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.)		NIL
Total		60 – 69

⁺ Within these subjects, students need to fulfil the English and Chinese reading and writing requirements.

Students’ fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission.

Discipline Specific Requirements (DSR)

Compulsory (all 10 subjects)

Business Communication in Chinese
Creative Economy: Practices and Opportunities
Design Entrepreneurship
Design Research and Methodology
Effective Professional Communication in English
Experimental Visualization
Graduation Project
Independent Study
Industrial Collaboration Project
Visual Culture

Elective^# (6 subjects, at least 1 from the last 7 subjects highlighted)

Design Value in Digital Economy
Digital Video
Documentary Filmmaking
Exhibition Design
Foundation of Animation
Identity Design
Image and Text
Information Graphic
Photography and Digital Imaging
Play-Tec
Visual merchandising
Branding Design
Film and Video Art
Mobile Application Design
Motion Graphics
Publication and Communication Design
TVC Production
Web Design

^# Offering of any elective subjects is subject to sufficient enrolment.

This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course (Bachelor of Arts in Applied and Media Arts) of this module is recognised under the Qualifications Framework (QF Level 5).

Entrance Requirements

Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification in related disciplines.

Notes:

The main medium of instruction of the study programme concerned should be English. Applicant who has completed the programme with other languages as the main medium of instruction should attain the following English Language requirement: IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based).
An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the year in which he/she seeks admission, may apply as a mature applicant. A mature applicant should possess relevant work experience in senior positions and is expected to have completed some post-secondary studies in related fields. He/she will also be required to pass an admission test and demonstrate to the Admission Interview Panel his/her ability to complete the programme. Moreover, he/she may be required to take up foundation subject(s) as appropriate.

Career Prospects

Graduates will become reflective contributors in their respective fields, capable of pursuing careers as professional designers, corporate image creators and media artists. They will be able to capitalise on their all-round trainings in creativity and aesthetic sensibility, which are essential elements of success in a knowledge-based economy.

Student and Alumni Stories

Hei Tung Lam

Graduation year:

2013

Programme:

BA in Applied and Media Arts*

Current status:

Principal of the self-founded “Lomfa Fair Paper Education Workshop”

在課程中，不論是藝術還是設計科目，我也很享受用雙手去創作，每次實驗過程也有很多意外驚喜。講師的教學方式畢生受用，在不同學科之中，同樣著重「Trial and Error」。畢業作品可讓你的藝術及設計應用於社區，體會藝術融入社會產生的大大作用。

畢業後，我在2014年創立了「浪花花紙敎室」，走在紙的路上也依舊跟講師時常聯繫。除了跟他們交流品牌發展歷程及心得，也有一起合作的機會，實踐「紙匠精神，堅守信念」。

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