PolyU SPEED BA (Hons) in Applied and Media Arts - Full-time

PolyU-SPEED Awards

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Bachelor of Arts (Honours) in Applied and Media Arts - Full-time

Bachelor of Arts (Honours) in Applied and Media Arts - Full-time

Programme Code

84049 (Full-time)

Credits Required for Graduation

Minimum 60 credits

Medium of Instruction

English (except for subjects with Chinese requirements)

Programme Leader

Mr LAM, Shing-ho Jack


Commencement Date

30 Aug 2021

Normal Duration

2 years

Tuition Fee (Local students)

HK$2,550/ credit
(Tuition fee for the 2021/22 academic year is subject to review)

Tuition Fee (Non-local students)

The tuition fee for non-local students will be 10% higher than that for local students.

Aims and Objectives

The Bachelor of Arts (Honours) in Applied and Media Arts provides a creative, experimental and interdisciplinary study of applied and media arts, developing students as creative practitioners with critical framework for analytical reflection of the practices in the culture and creative industries.

Programme Structure

Students are required to complete the following requirements with satisfactory results for an honours degree:


General University Requirements (GUR)9 – 18
2 Cluster Area Requirements (CAR) subjects (including 1 designated as China-related)+, 3 credits each6
1 Service Learning OR Free Elective subject3

Up to 3 Language and Communication Requirements (LCR) subjects

(2 in English & 1 in Chinese)*, 3 credits each

(for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)*

0 – 9
Discipline Specific Requirements (DSR)
(Please refer to the table below for details.)
Compulsory10 subjects, 3 credits each (except “Graduation Project” which carries 6 credits)33
Elective6 subjects, 3 credits each18
Work-Integrated Education (WIE)

300 hours of work-based learning experience


(Relevant work experience accumulated during or after subdegree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.)

Total60 – 69

+ Within these subjects, students need to fulfil the English and Chinese reading and writing requirements.


Students’ fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission.

 Discipline Specific Requirements (DSR)


Compulsory (all 10 subjects)

  • Business Communication in Chinese
  • Creative Economy: Practices and Opportunities  CEF
  • Design Entrepreneurship  CEF
  • Design Research and Methodology  CEF
  • Effective Professional Communication in English
  • Experimental Visualization
  • Graduation Project
  • Independent Study
  • Industrial Collaboration Project
  • Visual Culture  CEF


Elective# (6 subjects, at least 1 from the last 7 subjects highlighted)

  • Design Value in Digital Economy
  • Digital Video
  • Documentary Filmmaking
  • Exhibition Design
  • Foundation of Animation 
  • Identity Design
  • Image and Text
  • Information Graphic
  • Photography and Digital Imaging
  • Play-Tec
  • Visual merchandising
  • Branding Design
  • Film and Video Art
  • Mobile Application Design
  • Motion Graphics
  • Publication and Communication Design
  • TVC Production
  • Web Design



# Offering of any elective subjects is subject to sufficient enrolment. 


This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course (Bachelor of Arts in Applied and Media Arts) of this module is recognised under the Qualifications Framework (QF Level 5).

Entrance Requirements

Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification in related disciplines.  



  1. The main medium of instruction of the study programme concerned should be English.  Applicant who has completed the programme with other languages as the main medium of instruction should attain the following English Language requirement: IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based).
  2. An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the year in which he/she seeks admission, may apply as a mature applicant.  A mature applicant should possess relevant work experience in senior positions and is expected to have completed some post-secondary studies in related fields. He/she will also be required to pass an admission test and demonstrate to the Admission Interview Panel his/her ability to complete the programme.  Moreover, he/she may be required to take up foundation subject(s) as appropriate.

Career Prospects

Graduates will become reflective contributors in their respective fields, capable of pursuing careers as professional designers, corporate image creators and media artists. They will be able to capitalise on their all-round trainings in creativity and aesthetic sensibility, which are essential elements of success in a knowledge-based economy.


Programme Leader - Full-time programme

Mr Jack LAM 

3746 0014


Programme Leader - Part-time programme

Mr Chris CHEUNG 

3746 0347

Programme Officer

Ms Christy TSANG

3746 0017

Administrative Assistant

Ms Katie DU

3746 0018