Bachelor of Business Administration (Honours) in Marketing and Digital Strategy – Full-time

• The only marketing articulation degree scheme in Hong Kong offering you different specialisms
• Nurtures talents in marketing technologies and entrepreneurial skills
• Local and overseas internship opportunities: DDB Group Hong Kong, Hong Kong Youth Hostels Association, Luxasia, OSIM, Petrie PR, Savills Property Management, The Salvation Army, Webs s'up, and Zenith Media, etc.
• Opportunities for pursuing postgraduate studies in reputable local and overseas universities
• Training in different areas of marketing
• Graduates have been highly competitive and employed by local and international organisations after graduation

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The Bachelors of Arts (Honours) in Marketing and Digital Strategy is accredited by the following professional institutes:

• Hong Kong Institute of Marketing (HKIM): Graduates will be considered to have met the education requirements for associate membership of HKIM upon application⁺.

• The Chartered Institute of Marketing (CIM): Graduates can have exemptions on some modules of CIM qualifications^{# +}. 

  ^#  Applicable to graduates who are awarded First or Second Class Honours for up to five years after graduation. 
  ⁺  The institute reserves the right to change the requirements.  Please check out the details from the website of the institute.  

Career Prospect 

• Graduates are able to pursue a wide range of careers, including Account Executive, Digital Marketing Executive, Marketing Executive, Media Executive and PR Executive in advertising agencies; Event Executive; Customer Relations Officer, etc. 
• The average rate of employment or engaged in further studies of graduates from 2018 to 2020 was 90% *, with the average starting salary of HK$15.9K in 2020 *

*Source: PolyU SPEED Graduate Employment Survey

Further Study Opportunities

• Past graduates have pursued postgraduate studies in famous local and overseas universities, such as The Hong Kong Polytechnic University, The University of Hong Kong, The Chinese University of Hong Kong and The Hong Kong University of Science and Technology 

Students are required to complete the following requirements with satisfactory results for an honours degree:

Discipline-Specific Requirements (DSR)

^# Offering of elective subjects are subject to sufficient enrolment.

Note:

1. Students who have not met the equivalent standard of undergraduate degree Language and Communication Requirements (LCR) under GUR are required to take up to 9 additional credits in LCR (2 subjects in English & 1 subject in Chinese, 3 credits each). They will be advised if they are required to take LCR subjects on admission.
2. Students are required to fulfil the SL requirement by taking a SL subject under GUR or the SL-embedded DSR subject within the programme curriculum. For those who take the SL-embedded DSR subject, they are required to take a Free Elective subject under GUR.
3. Students from non-business-related disciplines (i.e. holders of Associate Degree or equivalent qualification not in Accounting/ Business) with good academic results may also be considered for admission to this programme. These students will be required to take an additional foundation subject if they have not completed similar subjects before.
4. Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.

Holder of a recognised Associate Degree, Higher Diploma or an equivalent qualification in business-related areas. Applicants with qualifications in non-business-related areas will also be considered and, if admitted, are required to take appropriate foundation subject(s).

 Notes:

1. An applicant who is not a native speaker of English, and does not possess an Associate Degree or a Higher Diploma or an equivalent qualification for which English was the primary medium of instruction, is expected to fulfil the following minimum English language requirements:

   i) An overall Band Score of 6.0 in the International English Language Testing System (IELTS); OR

   ii) A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test / 550 for the paper-based test; OR

   iii) Satisfactory results in other recognised English language assessments

   Individual cases may be considered on their own merit, and applicants concerned may be required to take an additional 3-credit Adjunct English subject upon admission.

2. An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the academic year in which he/she seeks admission, may apply as a mature applicant. He/she must demonstrate sufficient motivation, knowledge and potential to indicate a high probability of being able to complete the programme successfully. In addition, he/she may be required to take appropriate foundation subject(s).