Bachelor of Arts (Honours) in Business (Innovation and Design Management) - Part-time

Programme Code

84040-ID

Credits Required for Graduation

60 - 78 credits

Medium of Instruction

English (except for subjects with Chinese requirements)

Scheme Leader

Dr Simon YUEN

BSc, PhD, FSTLA, CMILT, PMHKLA, MIPSHK

Award Leader

Dr Chris YIN

BFA, MDM, MBA, DBA

Normal Duration

4 years

Remark

This programme will be offered in the 2021/22 academic year

Aims and Objectives

Bachelor of Arts (Honours) in Business (Innovation and Design Management) is one of the two part-time programmes offered under the Bachelor of Arts (Honours) Scheme in Business. This first innovation and design management bachelor's degree programme in Hong Kong, specifically designed for students aspiring to become a manager in a creative industry, will change the way students think, solve problems and approach business. Students will learn about the design of business and the business of design with the integration of business strategy and design methods. Through the power of design thinking, a problem-solving process for business, students will learn how to put ideas into action and develop creative and forward-thinking approaches to solve business problems.

Online information session:

Programme Structure

Students are required to complete the following requirements with satisfactory results for an honours degree:

Requirements		Credits
General University Requirements (GUR)		9 – 18
2 Cluster Area Requirements (CAR) subjects (including 1 designated as China-related)⁺, 3 credits each		6
1 Free Elective subject		3
Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each (for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)**		0 – 9
Discipline Specific Requirements (DSR) (Please refer to the table below for details.)		51 – 60
Foundation	Up to 3 subjects, 3 credits each (for students from non-business-related disciplines only)	0 – 9
Scheme Compulsory	8 subjects, 3 credits each	24
Award-Specific Compulsory	3 subjects, 3 credits each	9
Elective	6 subjects, 3 credits each (at least 3 elective subjects must be from the relevant subject area; others can be from subjects of any areas)	18
Total		60 – 78

Within these subjects, students need to fulfil the English and Chinese reading and writing requirements.

Students’ fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission.

Discipline Specific Requirements

Foundation (for students from non-business-related disciplines only)

Introduction to Accounting
Introduction to Economics
Introduction to Management

Scheme Compulsory (8 subjects)

Business Communication in Chinese
Business Finance
Business Policy and Strategy
Corporate Social Responsibility, Ethics and Governance
Effective Professional Communication in English
Marketing Management
Applied Business Research
Integrated Study (Business)

Award-Specific Compulsory

Design Management
Design Thinking
Principles and Practices of Entrepreneurship

Elective^# - Innovation and Design Management

Brand Management
Consumer Behavior for Management
Creative Economy: Practices and Opportunities
Managing Human Resources in the Global Context
Service Design Innovation

Elective^# - Other Subject Areas

(Students can choose the Award-specific Compulsory and Elective of the other subject areas under the Scheme as elective subjects)

General Business

Offering of any elective subjects is subject to sufficient enrolment.

Entrance Requirements

Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification in business-related areas. Applicants with qualifications in non-business-related areas will also be considered and, if admitted, are required to take appropriate foundation subject(s).

Notes:

The main medium of instruction of the study programme concerned should be English. Applicant who has completed the programme with other languages as the main medium of instruction should attain the following English Language requirement: IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based).
An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the year in which he/she seeks admission, may apply as a mature applicant. A mature applicant should possess relevant work experience in senior positions and is expected to have completed some post-secondary studies in business-related areas. He/she will also be required to pass an admission test and demonstrate to the Admission Interview Panel his/her ability to complete the programme. In addition, he/she may be required to take appropriate foundation subject(s).

Career Prospects

Experienced professionals can become Brand Manager, Account Executive, Product Developer, Project Manager, Marketing Manager, Business Director, Innovation Director etc.

FAQ

What is Innovation and Design Management?

Innovation is the process of translating new ideas into tangible products and services that create value for people, and what Design Management does is to manage innovation using a problem-solving process called design thinking.

Does this programme suit me?

If you like to come up with new ideas to solve business problems, this is the programme for you
This programme provides you with a well-rounded business education and the latest in business thinking

What are the programme features?

The first innovation and design management bachelor’s degree programme in Hong Kong specifically designed for students to become a manager in a creative industry
Professional teaching team with industry experts to teach you the latest in business and design thinking for solving business problems
Interdisciplinary elective subjects to provide you with a well-rounded business education
Strong business and industry network
Talks on key topics by renowned international and regional speakers

Is there a demand for innovation and design management? Could you give me some examples?

There is a growing demand for talents in innovation and design management. For example:

Small and medium-sized enterprises (SMEs) and start-ups need to innovate in order to survive

Design thinking is supported and promoted by the HKSAR Government as a problem solving tool for public services and to advocate a “people-oriented” service culture

The financial industry is using design thinking to develop innovative payment systems
A growing number of companies are setting up innovation departments and adopting design thinking in Hong Kong, including Cathay Pacific, Li & Fung, and Lane Crawford

How can this programme facilitate my career development?

Positions you as a creative business problem solver
Prepares you for a management position in a creative industry
Gets you ready for the next higher level of your career

If I wish to further my studies after graduation, what local and overseas opportunities for further studies are available?

There are various local and overseas master’s degree programmes such as Master of Design (MDes) International Design and Business Management (PolyU), and Master’s in Design Management and Communications (Georgetown University, the US)