PolyU SPEED BA (Hons) in Business (Innovation and Design Management) - Part-time

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Bachelor of Arts (Honours) in Business (Innovation and Design Management) - Part-time

Bachelor of Arts (Honours) in Business (Innovation and Design Management) - Part-time

Programme Code

84040-ID (Part-time)

Credits Required for Graduation

Minimum 60 credits

Medium of Instruction

English (except for subjects with Chinese requirements)

Scheme Leader

Dr Simon YUEN


Award Leader

Dr Chris YIN


Commencement Date

30 Aug 2021

Normal Duration

4 years (possible for students to complete the programme within 3 years)

Tuition Fee (Local students)

HK$2,550/ credit
(Tuition fee for the 2021/22 academic year is subject to review)

Tuition Fee (Non-local students)

Not applicable

Aims and Objectives

Bachelor of Arts (Honours) in Business (Innovation and Design Management) is one of the two part-time programmes offered under the Bachelor of Arts (Honours) Scheme in Business.  This first innovation and design management bachelor's degree programme in Hong Kong, specifically designed for students aspiring to become a manager in a creative industry, will change the way students think, solve problems and approach business.  Students will learn about the design of business and the business of design with the integration of business strategy and design methods.  Through the power of design thinking, a problem-solving process for business, students will learn how to put ideas into action and develop creative and forward-thinking approaches to solve business problems.  



Online information session:

Programme Structure

While the normal duration of the programme is 4 years, students may complete the following programme requirements within 3 years by taking more subjects in a semester/term as endorsed by the Award Leader concerned:


General University Requirements (GUR)9 – 18 
2 Cluster Area Requirements (CAR) subjects (including 1 designated as China-related)+, 3 credits each6
1 Free Elective subject  3
Up to 3 Language and Communication Requirements (LCR) subjects (2 in
English & 1 in Chinese), 3 credits each

(for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)**
0 – 9
Discipline Specific Requirements (DSR)
(Please refer to the table below for details.)
51 – 60
FoundationUp to 3 subjects, 3 credits each
(for students from non-business-related disciplines only)
0 – 9
8 subjects, 3 credits each24
3 subjects, 3 credits each9
Elective6 subjects, 3 credits each
(at least 3 elective subjects must be from the relevant subject area; others can be from subjects of any areas)
Total60 – 78

Within these subjects, students need to fulfil the English and Chinese reading and writing requirements.


Students’ fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission.

Discipline Specific Requirements


Foundation (for students from non-business-related disciplines only)

  • Introduction to Accounting
  • Introduction to Economics
  • Introduction to Management


Scheme Compulsory (8 subjects)

  • Business Communication in Chinese 
  • Business Finance  CEF
  • Business Policy and Strategy
  • Corporate Social Responsibility, Ethics and Governance 
  • Effective Professional Communication in English
  • Marketing Management  CEF
  • Applied Business Research
  • Integrated Study (Business)


Award-Specific Compulsory

  • Design Management
  • Design Thinking
  • Principles and Practices of Entrepreneurship


Elective# -  Innovation and Design Management

  • Brand Management
  • Consumer Behavior for Management 
  • Creative Economy: Practices and Opportunities 
  • Managing Human Resources in the Global Context
  • Service Design Innovation


Elective# - Other Subject Areas
(Students can choose the Award-specific Compulsory and Elective of the other subject areas under the Scheme as elective subjects)



Offering of any elective subjects is subject to sufficient enrolment.

 CEF This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course Bachelor of Arts in Business (Innovation and Design Management) of this module is recognised under the Qualifications Framework (QF Level 5).

Entrance Requirements

Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification in business-related areas. Applicants with qualifications in non-business-related areas will also be considered and, if admitted, are required to take appropriate foundation subject(s).



  1. The main medium of instruction of the study programme concerned should be English.  Applicant who has completed the programme with other languages as the main medium of instruction should attain the following English Language requirement: IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based).
  2. An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the year in which he/she seeks admission, may apply as a mature applicant.  A mature applicant should possess relevant work experience in senior positions and is expected to have completed some post-secondary studies in business-related areas. He/she will also be required to pass an admission test and demonstrate to the Admission Interview Panel his/her ability to complete the programme.  In addition, he/she may be required to take appropriate foundation subject(s).

Career Prospects

Experienced professionals can become Brand Manager, Account Executive, Product Developer, Project Manager, Marketing Manager, Business Director, Innovation Director etc.


What is Innovation and Design Management?
  • Innovation is the process of translating new ideas into tangible products and services that create value for people, and what Design Management does is to manage innovation using a problem-solving process called design thinking.


Does this programme suit me?
  • If you like to come up with new ideas to solve business problems, this is the programme for you
  • This programme provides you with a well-rounded business education and the latest in business thinking


What are the programme features?
  • The first innovation and design management bachelor’s degree programme in Hong Kong specifically designed for students to become a manager in a creative industry
  • Professional teaching team with industry experts to teach you the latest in business and design thinking for solving business problems
  • Interdisciplinary elective subjects to provide you with a well-rounded business education
  • Strong business and industry network
  • Talks on key topics by renowned international and regional speakers


Is there a demand for innovation and design management? Could you give me some examples?

There is a growing demand for talents in innovation and design management.  For example:

  • Small and medium-sized enterprises (SMEs) and start-ups need to innovate in order to survive
  • Design thinking is supported and promoted by the HKSAR Government as a problem solving tool for public services and to advocate a “people-oriented” service culture
  • The financial industry is using design thinking to develop innovative payment systems
  • A growing number of companies are setting up innovation departments and adopting design thinking in Hong Kong, including Cathay Pacific, Li & Fung, and Lane Crawford


How can this programme facilitate my career development?
  • Positions you as a creative business problem solver
  • Prepares you for a management position in a creative industry
  • Gets you ready for the next higher level of your career


If I wish to further my studies after graduation, what local and overseas opportunities for further studies are available?
  • There are various local and overseas master’s degree programmes such as Master of Design (MDes) International Design and Business Management (PolyU), and Master’s in Design Management and Communications (Georgetown University, the US)


Scheme Leader

Simon YUEN

3746 0098

Award Leader

Dr Chris YIN

3746 0094

Programme Officer

Ms Elsa HO

3746 0070

Senior Administrative Assistant


3746 0045

Administrative Assistant

Mr Kelvin TAM

3746 0039