Bachelor of Arts (Honours) in Business (Innovation and Design Management) - Part-time/AACSB Accredited

• Professional teaching team (including industry experts) to teach you the latest in business and design thinking for solving business problems
• Interdisciplinary elective subjects to provide you with a well-rounded business education
• Strong business and industry network
• Talks on key topics by renowned international and regional speakers

Is this programme offered specifically to designers?

The term “design” is generally misunderstood as confining to the artistic side of design. The “Innovation and Design Management” programme is not a design programme but a business programme catered for business students.  “Design management” is not just about managing designers or dealing only with aesthetics; it is an area of expertise that integrates design thinking into business management, using creative problem-solving to “think like a designer” to help solve business problems.  Even without a background in design, students interested in business can enrol in this programme with a recognised associate degree or higher diploma in business.  The programme is designed specifically for students aspiring to a management position in the future.

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What is Innovation and Design Management?

• Innovation is the process of translating new ideas into tangible products and services that create value for people, and what Design Management does is to manage innovation using a problem-solving process called design thinking.

Does this programme suit me?

• If you like to come up with new ideas to solve business problems, this is the programme for you
• This programme provides you with a well-rounded business education and the latest in business thinking

What are the programme features?

• The first innovation and design management bachelor’s degree programme in Hong Kong specifically designed for students to become a manager in a creative industry
• Professional teaching team with industry experts to teach you the latest in business and design thinking for solving business problems
• Interdisciplinary elective subjects to provide you with a well-rounded business education
• Strong business and industry network
• Talks on key topics by renowned international and regional speakers

Is there a demand for innovation and design management? Could you give me some examples?

There is a growing demand for talents in innovation and design management.  For example:

• Small and medium-sized enterprises (SMEs) and start-ups need to innovate in order to survive

• Design thinking is supported and promoted by the HKSAR Government as a problem solving tool for public services and to advocate a “people-oriented” service culture

• The financial industry is using design thinking to develop innovative payment systems
• A growing number of companies are setting up innovation departments and adopting design thinking in Hong Kong, including Cathay Pacific, Li & Fung, and Lane Crawford

How can this programme facilitate my career development?

• Positions you as a creative business problem solver
• Prepares you for a management position in a creative industry
• Gets you ready for the next higher level of your career

If I wish to further my studies after graduation, what local and overseas opportunities for further studies are available?

• There are various local and overseas master’s degree programmes such as Master of Design (MDes) International Design and Business Management (PolyU), and Master’s in Design Management and Communications (Georgetown University, the US)

Career Prospects

• Graduates can work in business and design strategy, innovation, entrepreneurship, branding and marketing, and management.  Experienced professionals can become brand strategists, advertising executives, product developers, project managers, maketing managers, business directors and innovation directors, etc.

Further Study Opportunities

• There are various local and overseas master’s degree programmes such as Master of Design in International Design and Business Management (PolyU), and Master’s in Design Management and Communications (Georgetown University, the US).

  This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course Bachelor of Arts in Business (Innovation and Design Management) of this module is recognised under the Qualifications Framework (QF Level 5).

Notes:

1. Students who have not met the equivalent standard of undergraduate degree Language and Communication Requirements (LCR) under GUR are required to take up to 9 additional credits in LCR (2 subjects in English & 1 subject in Chinese, 3 credits each).  They will be advised if they are required to take LCR subjects on admission.   
2. Students from non-business related disciplines (i.e. holders of Associate Degree or equivalent qualification not in Accounting /Business) with good academic results may also be considered for admission to this programme.  These students will be required to take up to 3 foundation subjects if they have not completed　similar subjects before.  

Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification in business-related areas. Applicants with qualifications in non-business-related areas will also be considered and, if admitted, are required to take appropriate foundation subject(s).

 Notes:

1. The main medium of instruction of the study programme concerned should be English.  An applicant who has completed the programme with other languages as the main medium of instruction should attain the following English Language requirement: IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based).
2. An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the year in which he/she seeks admission, may apply as a mature applicant.  A mature applicant should possess relevant work experience in senior positions and is expected to have completed some post-secondary studies in business-related areas. He/she will also be required to pass an admission test and demonstrate to the Admission Interview Panel his/her ability to complete the programme.  In addition, he/she may be required to take appropriate foundation subject(s).