Bachelor of Arts (Honours) in Business (Innovation and Design Management) - Part-time
Credits Required for Graduation
60 - 78 credits
Medium of Instruction
English (except for subjects with Chinese requirements)
BSc, PhD, FSTLA, CMILT, PMHKLA, MIPSHK
BFA, MDM, MBA, DBA
This programme will be offered in the 2021/22 academic year
Aims and Objectives
Bachelor of Arts (Honours) in Business (Innovation and Design Management) is one of the two part-time programmes offered under the Bachelor of Arts (Honours) Scheme in Business. This first innovation and design management bachelor's degree programme in Hong Kong, specifically designed for students aspiring to become a manager in a creative industry, will change the way students think, solve problems and approach business. Students will learn about the design of business and the business of design with the integration of business strategy and design methods. Through the power of design thinking, a problem-solving process for business, students will learn how to put ideas into action and develop creative and forward-thinking approaches to solve business problems.
Online information session:
Students are required to complete the following requirements with satisfactory results for an honours degree:
|General University Requirements (GUR)||9 – 18|
|2 Cluster Area Requirements (CAR) subjects (including 1 designated as China-related)+, 3 credits each||6|
|1 Free Elective subject||3|
|Up to 3 Language and Communication Requirements (LCR) subjects (2 in|
English & 1 in Chinese), 3 credits each
(for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only)**
|0 – 9|
|Discipline Specific Requirements (DSR)|
(Please refer to the table below for details.)
|51 – 60|
|Foundation||Up to 3 subjects, 3 credits each|
(for students from non-business-related disciplines only)
|0 – 9|
|8 subjects, 3 credits each||24|
|3 subjects, 3 credits each||9|
|Elective||6 subjects, 3 credits each|
(at least 3 elective subjects must be from the relevant subject area; others can be from subjects of any areas)
|Total||60 – 78|
Foundation (for students from non-business-related disciplines only)
- Introduction to Accounting
- Introduction to Economics
- Introduction to Management
Scheme Compulsory (8 subjects)
- Business Communication in Chinese
- Business Finance
- Business Policy and Strategy
- Corporate Social Responsibility, Ethics and Governance
- Effective Professional Communication in English
- Marketing Management
- Applied Business Research
- Integrated Study (Business)
- Design Management
- Design Thinking
- Principles and Practices of Entrepreneurship
Elective# - Innovation and Design Management
- Brand Management
- Consumer Behavior for Management
- Creative Economy: Practices and Opportunities
- Managing Human Resources in the Global Context
- Service Design Innovation
Elective# - Other Subject Areas
(Students can choose the Award-specific Compulsory and Elective of the other subject areas under the Scheme as elective subjects)
Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification in business-related areas. Applicants with qualifications in non-business-related areas will also be considered and, if admitted, are required to take appropriate foundation subject(s).
- The main medium of instruction of the study programme concerned should be English. Applicant who has completed the programme with other languages as the main medium of instruction should attain the following English Language requirement: IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based).
- An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the year in which he/she seeks admission, may apply as a mature applicant. A mature applicant should possess relevant work experience in senior positions and is expected to have completed some post-secondary studies in business-related areas. He/she will also be required to pass an admission test and demonstrate to the Admission Interview Panel his/her ability to complete the programme. In addition, he/she may be required to take appropriate foundation subject(s).
Experienced professionals can become Brand Manager, Account Executive, Product Developer, Project Manager, Marketing Manager, Business Director, Innovation Director etc.
What is Innovation and Design Management?
- Innovation is the process of translating new ideas into tangible products and services that create value for people, and what Design Management does is to manage innovation using a problem-solving process called design thinking.
Does this programme suit me?
- If you like to come up with new ideas to solve business problems, this is the programme for you
- This programme provides you with a well-rounded business education and the latest in business thinking
What are the programme features?
- The first innovation and design management bachelor’s degree programme in Hong Kong specifically designed for students to become a manager in a creative industry
- Professional teaching team with industry experts to teach you the latest in business and design thinking for solving business problems
- Interdisciplinary elective subjects to provide you with a well-rounded business education
- Strong business and industry network
- Talks on key topics by renowned international and regional speakers
Is there a demand for innovation and design management? Could you give me some examples?
There is a growing demand for talents in innovation and design management. For example:
- Small and medium-sized enterprises (SMEs) and start-ups need to innovate in order to survive
- Design thinking is supported and promoted by the HKSAR Government as a problem solving tool for public services and to advocate a “people-oriented” service culture
- The financial industry is using design thinking to develop innovative payment systems
- A growing number of companies are setting up innovation departments and adopting design thinking in Hong Kong, including Cathay Pacific, Li & Fung, and Lane Crawford
How can this programme facilitate my career development?
- Positions you as a creative business problem solver
- Prepares you for a management position in a creative industry
- Gets you ready for the next higher level of your career
If I wish to further my studies after graduation, what local and overseas opportunities for further studies are available?
- There are various local and overseas master’s degree programmes such as Master of Design (MDes) International Design and Business Management (PolyU), and Master’s in Design Management and Communications (Georgetown University, the US)
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