PolyU SPEED BA (Hons) in Language and Professional Communication - Full-time
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Bachelor of Arts (Honours) in Language and Professional Communication - Full-time

Bachelor of Arts (Honours) in Language and Professional Communication - Full-time

Programme Code

84067-LPC ( Full-time)

Credits Required for Graduation

Minimum 60 credits

Medium of Instruction

English and/or Chinese (Cantonese and/or Putonghua)

Scheme Leader

Dr CHEN, Val Zili

BA, MA, PhD, TCQ, CHET, CTHE, TEM8

Assistant Scheme Leader

Dr LAI, Wience Wing-sze

BA [PolyU(H.K.)]; MPhil, PgDEd (C.U.H.K.); PhD (H.K.)

Award Leader

Dr PHUA, Nathan Nexus Khong-thai

EdD (H.K.); MA (S.Aust.)

Assistant Award Leader

Dr TAO, Kimberly Wei-yi

BA, PhD (H.K.)

Commencement Date

05 Sep 2022

Normal Duration

2 years

Tuition Fee (Local students)

HK$2,625/ credit (Tuition fee for the 2022/23 academic year is subject to review)

Tuition Fee (Non-local students)

The tuition fee for non-local students will be 10% higher than that for local students.

Aims and Objectives

The programme is offered under the Bachelor of Arts (Honours) Scheme in Language and Communication which is designed to equip students with oral and written English and Chinese language proficiency and professional knowledge.

 

The Scheme comprises three programmes as follows:

  • Bachelor of Arts (Honours) in Bilingual Studies with Translation
  • Bachelor of Arts (Honours) in Chinese Language and Culture
  • Bachelor of Arts (Honours) in Language and Professional Communication 

 

Online information session:

Programme Structure

Students are required to complete the following requirements with satisfactory results for an honours degree:

 

RequirmentsCredits
General University Requirements (GUR)9 – 18 
2 Cluster Area Requirements (CAR) subjects (including 1 designated as China-related) +, 3 credits each6
1 Service-Learning (SL) OR Free Elective subject3
Up to 3 Language and Communication Requirements (LCR) subjects (2 in English & 1 in Chinese), 3 credits each

(for students who have not met the equivalent standard of undergraduate degree LCR based on their prior sub-degree studies only) *
0 – 9
Discipline Specific Requirements (DSR)
(Please refer to details of subjects provided below)
51 - 54
Foundation1 subject of 3 credits 
(for students from unrelated disciplines only)
0 - 3
Scheme Compulsory6 subjects, 3 credits each18
Award Compulsory6 subjects, 3 credits each18
Elective5 subjects, 3 credits each15
Work-Integrated Education (WIE)
300 hours of work-based learning experience
(Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.)
Nil
Total60 – 72 

Within these subjects, students need to fulfil the English and Chinese reading and writing, and China studies requirements.

*

Students’ fulfilment of LCR will be assessed based on their academic records of sub-degree studies. They will be advised if they are required to take LCR subjects on admission.


Discipline Specific Requirements (DSR)

 

Foundation (for students from unrelated disciplines only)

  • Introduction to Communication and Language

 

Scheme Compulsory (all 6 subjects)

  • Advanced Putonghua for Professional Communication CEF
  • Chinese Writing for Professionals CEF
  • Effective Professional Communication in English
  • English and Chinese in Contrast CEF
  • Integrated Study (Language and Communication)
  • Translation for the Workplace CEF

 

Award-Specific Compulsory (all 6 subjects)

  • Analysing English and Chinese Discourse in Business Contexts
  • Integrated Strategic Communications
  • Language in Contemporary Societies
  • Marketing and Organizing Events
  • Marketing and Public Relations for Professional Practices
  • Writing for Marketing and Public Relations Purposes in English

 

Elective# (any 5 subjects, at least 2 subjects must be at Level 4)

(Students can choose the Award-specific Compulsory and Elective subjects of the other subject areas under the Scheme as elective subjects)

Bilingual Studies with Translation

  • Applied Translation Studies
  • Bilingual Communication Workshop
  • Chinese and Bilingual Academic Inquiry
  • Chinese Media in the Bilingual Context
  • Introduction to Interpretation
  • Translation for Business and Commerce

 

Chinese Language and Culture

  • China and the West: Cultures in Contact
  • Classical Chinese for Today
  • Film Art, Language and Culture
  • Global Popular Culture and Everyday Life
  • Introduction to Chinese Martial Arts Literature
  • Special Topics in Chinese Literature

 

Language and Professional Communication

  • Communication in Professional Contexts: Principles and Practice
  • Creative Online Public Relations and Internet Marketing
  • Digital Journalism and News Reporting
  • Multiculturalism and Communication
  • Organisational Communication
  • Publication Design
  • Strategic Public Relations and Crisis Management
  • Writing for Marketing and Public Relations Purposes in Chinese

 

Others

  • Applied Pronunciation Studies
  • Comprensive Japanese
  • Teaching and Learning English as a Second Language 
  • Teaching Primary School Students English as a Service-Leanring Experience ^
  • Text, Image and New Media

^       This is a designated subject for meeting the service-learning requirement.

#

Offering of elective subjects is subject to sufficient enrolment.

 

CEF This course has been included in the list of reimbursable courses under the Continuing Education Fund.  The mother course (Bachelor of Arts in Bilingual Studies with Translation / Bachelor of Arts in Chinese Language and Culture / Bachelor of Arts in Language and Professional Communication) of this module is recognised under the Qualifications Framework (QF Level [5]).

Entrance Requirements

Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification in related disciplines.  

 

 Notes:

  1. The main medium of instruction of the study programme concerned should be English.  An applicant who has completed the programme with other languages as the main medium of instruction should attain the following English Language requirement: IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based).
  2. An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the year in which he/she seeks admission, may apply as a mature applicant.  A mature applicant should possess relevant work experience in senior positions and is expected to have completed some post-secondary studies in related fields. He/she will also be required to pass an admission test and demonstrate to the Admission Interview Panel his/her ability to complete the programme.  In addition, he/she may be required to take appropriate foundation subject(s).

Career Prospects

Graduates will be ready to enter related careers such as editor, education, civil service, administration, event management, corporate communication, cultural industry.

Student and Alumni Stories

Enquiries

Scheme Leader

Dr CHEN, Val Zili 

3746 0084

 

Assistant Scheme Leader 

Dr LAI, Wience Wing-sze

3746 0170

 

Award Leader

Dr PHUA, Nathan Nexus Khong-thai

3746 0420

 

Assistant Award Leader

Dr TAO, Kimberly Wei-yi

3746 0321

 

Programme Officer

Ms Elsa HO

3746 0070

Administrative Assistant

Ms Cecilia LAI

3746 0069