Bachelor of Arts (Honours) in Language and Professional Communication - Part-time
Bachelor of Arts (Honours) in Language and Professional Communication - Part-time
Programme Code
84075-LPC (Part-time)
Medium of Instruction
English and/or Chinese (Cantonese and/or Putonghua)
Assistant Scheme Leader
BA [PolyU(H.K.)]; MPhil, PgDEd (C.U.H.K.); PhD (H.K.)
Commencement Date
05 Sep 2022
Normal Duration
3 years
Tuition Fee (Local students)
HK$2,690/ credit
Academic Division
Division of Languages and Communication
Programme Features
Scheme Features
- Your biliterate and trilingual proficiency will be developed through practical theories and training
- You can participate in local and non-local internships, including working as a Chinese or English editor
- You can take part in overseas language and cultural exchange tours to gain international experience
- You can join practical language training developed in collaboration with industry
Programme Features
- Focuses on professional knowledge and skills for effective English and Chinese communication in the workplace
- Prepares you to pursue a professional career in communication, particularly in bilingual environments, in the business sector or non-business sector
- Programme development is supported by the Centre for Professional and Business English (CPBE).
Future Prospects
Career Prospects
- Graduates will be ready to enter related careers such as Administration, Civil Service, Corporate Communication, Cultural Industry, Editing, Education, Event Management, Marketing and Public Relations. Examples of related positions are Civil Servant, Communications Officer, English/Chinese Editor, Executive Officer, Language Officer, Project Manager, Researcher, Teacher and Translator.
Further Study Opportunities
- Many local and overseas universities have admitted graduates of the programmes in bilingual studies and professional communication into Master's programmes, including The University of Hong Kong, The Chinese University of Hong
Kong, The Hong Kong Polytechnic University, City University of Hong Kong, The Education University of Hong Kong, University of London, and The University of ManchesterJoined PolyU SPEED
Programme Structure
Students are required to complete the following requirements with satisfactory results for an honours degree:
Requirements | Minimum Credits | |
---|---|---|
General University Requirements (GUR) Note 1 | 9 | |
Cluster Area Requirements (CAR) | 2 subjects, 3 credits each | 6 |
Free Elective | 1 subject, 3 credits | 3 |
Essential Components of General Education (non-credit bearing) | - | N/A |
Discipline-Specific Requirements (DSR) (Please refer to details of subjects provided below) | 51 | |
Scheme Compulsory | 6 subjects, 3 credits each | 18 |
Award-Specific Compulsory | 6 subjects, 3 credits each | 18 |
Elective | 5 subjects, 3 credits each | 15 |
Total | 60 |
Discipline-Specific Requirements (DSR)
Foundation (1 subject for students from unrelated disciplines only)Note 2
- Introduction to Communication and Language
Scheme Compulsory (all 6 subjects)
- Advanced Putonghua for Professional Communication
- Chinese Writing for Professionals
- Effective Professional Communication in English
- English and Chinese in Contrast
- Integrated Study (Language and Communication)
- Translation for the Workplace
Award-Specific Compulsory (all 6 subjects)
- Analysing English and Chinese Discourse in Business Contexts
- Integrated Strategic Communications
- Language in Contemporary Societies
- Marketing and Organizing Events
- Marketing and Public Relations for Professional Practices
- Writing for Marketing and Public Relations Purposes in English
Elective# (any 5 subjects, at least 2 subjects must be at Level 4)
Bilingual Studies with Translation
- Applied Translation Studies
- Bilingual Communication Workshop
- Chinese and Bilingual Academic Inquiry
- Chinese Media in the Bilingual Context
- Introduction to Interpretation
- Translation for Business and Commerce
Chinese Language and Culture
- China and the West: Cultures in Contact
- Classical Chinese for Today
- Film Art, Language and Culture
- Global Popular Culture and Everyday Life
- Introduction to Chinese Martial Arts Literature
- Special Topics in Chinese Literature
Language and Professional Communication
- Communication in Professional Contexts: Principles and Practice
- Creative Online Public Relations and Internet Marketing
- Digital Journalism and News Reporting
- Multiculturalism and Communication
- Organisational Communication
- Publication Design
- Strategic Public Relations and Crisis Management
- Writing for Marketing and Public Relations Purposes in Chinese
Others
- Applied Pronunciation Studies
- Comprensive Japanese
- Teaching and Learning English as a Second Language
- Teaching Primary School Students English as a Service-Leanring Experience ^
- Text, Image and New Media
^ This is a designated subject for meeting the service-learning requirement.
# Offering of elective subjects is subject to sufficient enrolment.
This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course (Bachelor of Arts in Bilingual Studies with Translation / Bachelor of Arts in Chinese Language and Culture / Bachelor of Arts in Language and Professional Communication) of this module is recognised under the Qualifications Framework (QF Level 5).
Notes:
- Students who have not met the equivalent standard of undergraduate degree Language and Communication Requirements (LCR) under GUR are required to take up to 9 additional credits in LCR (2 subjects in English & 1 subject in Chinese, 3 credits each). They will be advised if they are required to take LCR subjects on admission.
- Students from unrelated disciplines (i.e. holders of Associate Degree or equivalent qualification not in Lanaguage/Communication) with good academic results may also be considered for admission to this programme. These students will be required to take 1 foundation subject if they have not completed similar subjects before.
Entrance Requirements
Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification in related disciplines.
Notes:
- The main medium of instruction of the study programme concerned should be English. An applicant who has completed the programme with other languages as the main medium of instruction should attain the following English Language requirement: IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based).
- An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the year in which he/she seeks admission, may apply as a mature applicant. A mature applicant should possess relevant work experience in senior positions and is expected to have completed some post-secondary studies in related fields. He/she will also be required to pass an admission test and demonstrate to the Admission Interview Panel his/her ability to complete the programme. In addition, he/she may be required to take appropriate foundation subject(s).