Corporate Training in Digital Marketing | PolyU SPEED

Continuing Education Courses

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Corporate Training in Digital Marketing

Class Code


Medium of Instruction

Cantonese supplemented with English

Duration & Contact Hours

3 days; 10.5 hours

Implementation Mode

Customized Class for Corporates

Course Information

This is an in-house training course designed for the sales and marketing staff.  Corporates are welcome to contact us for further discussion and arrangements. 

Aims and Objectives

The course aims at helping participants to develop a thorough understanding of digital marketing and online advertising. Students will learn about digital marketing concepts and applications, the designing the digital marketing campaign, and effective implementation of those campaigns.  Key features and limitations of digital marketing tools will be illustrated with real life applications and business cases relevant to the company’s business portfolio.


Intended Learning Outcomes

Upon successful completion of this course, students will be able to:

  1. Identify emerging trends in digital marketing as well as the opportunities and challenges of digital strategy adoption.
  2. Evaluate the use of digital marketing tools and the associated value in strategic marketing perspectives;
  3. Interpret and leverage digital marketing strategies and tactics relevant to their business and marketing objectives within the context of digital era.
  4. Apply digital marketing concepts and knowledge to strategically develop, implement and evaluate effective marketing plan in the digital environment.


Course Content

The course intends to cover the following topics.  Scope of coverage and areas of focus among different topics will be varies according to the organizational / business needs of the company commissioning the training course.

  1. Overview of Digital Marketing
  2. Consumer Behavior in Digital Era
  3. Digital Marketing Tools
  4. Digital Marketing Strategy


Prior Knowledge

Basic knowledge in marketing management and integrated marketing communication or equivalent.


Teaching and Learning Methods

  • Lecturing
  • Class discussion 
  • Case studies

Entry Requirements

There is no specific entry requirement.


Students who have completed the coursework will be presented with a Certificate of Completion by PolyU SPEED.


Programme Officer

Ms Sharon SEE

3746 0011

Administrative Assistant

Ms Erica CHAN

3746 0020

General Enquiry:3400 2828