Event Planning and Management | PolyU SPEED

Continuing Education Courses

section banner deco upsection banner deco downContinuing Education Courses

Event Planning and Management

Class Code


Medium of Instruction

Cantonese supplemented with English

Duration & Contact Hours

1 day; 8 hours

Application Status


Workshop information

PolyU SPEED and PRPA are joining hands in conducting TWO Public Relations workshops to offer best practice sharing from experienced PR practitioners in various industries. Not only will you acquire knowledge but also invaluable field experience from these PR veterans. 

Workshop 2: Event Planning and Management

Event Management

Learn about planning and implementing acclaimed campaigns and events

  • Planning, organisation, execution and post-event analysis
  • Highlight the key procedures, such as forming an initial concept and targeting audience through market research, branding as well as sponsorship
  • Event crisis management
  • Media handling in event of a crisis
  • Cases sharing of award-winning events


Knowing and Engaging Your Stakeholders on Digital Platform

Understanding your stakeholders and building a long term relationship

  • Identify your stakeholders
  • Develop stakeholders engagement strategy
  • How to engage stakeholders including Key Opinion Leaders (KOLs)
  • How to develop social media campaigns and digital reputation management

For details of Workshop 1, please click here

Entry Requirements

Students should have completed secondary school education.


HK$2,000 / HK$1,800* (PRPA members) for one workshop
HK$3,500 / HK$3,200* (PRPA members) for two workshops


* Discounted fee is offered to PRPA members, SPEED alumni and early bird applicants.


Students who have completed the coursework and attended 100% of the workshop will be presented with a Certificate of Completion by PolyU SPEED.


Programme Officer

Ms Sharon SEE

3746 0011

Administrative Assistant

Ms Erica CHAN

3746 0020

General Enquiry:3400 2828