Division of Business and Hospitality Management
Ms MAK, Kwan-yiu Connie
- BBA (H.K.)
- MSc, MLitt (Oxf.)
Ms Connie Mak obtained her Bachelor’s Degree in Business Administration (with first class honours) from The University of Hong Kong, with scholarships offered by the InterCham Scholarship Fund and The Hong Kong Federation of Insurers. After serving the MTR Corporation as a management trainee, she pursued her postgraduate studies at the University of Oxford and obtained her MSc in Management Research and MLitt in Management Studies with a full scholarship. She is currently pursuing her PhD study at Leicester University. Her thesis adopts a novel walking-with method in consumer study to complement traditional narratives to investigate the evolving cultural capital for impression management in the workplace.
Since 2004, Ms Mak has been teaching marketing, management and research programmes at various institutions in Hong Kong before joining this institution in 2011, including the City University of Hong Kong, The Open University of Hong Kong (OUHK) and HKU SPACE (as Adjunct Lecturer). Her teaching also involved degree programmes of overseas universities, such as Edinburgh Napier, Macquarie and Curtin, where she also supervised honours dissertations. During her tenure at OUHK, Ms Mak was the course developer and consultant of the DBA degree, and had taught methodologies and supervised research proposals since the inception of the programme in both English and Mandarin.
Ms Mak’s research interests lie in the disciplines of consumer behaviour, symbolic consumption, cultural capital, impression management, brand management and strategic marketing in various contexts.
Ms Mak has also served a few listed corporations as a marketing manager, responsible for formulating marketing strategies and managing a number of award-winning marketing and advertising campaigns.