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Division of Business and Hospitality Management



Associate Division Head


  • BA (Thammasat)
  • MSc, PhD (Oklahoma State)

Dr Pimtong Tavitiyaman is a Principal Lecturer of the Division of Business and Hospitality Management and the Programme Leader of the Discipline of Hospitality and Tourism Management. She was a recipient of the 2011/12 CPCE Award for Superior Research-Scholarly Performance and CPCE Outstanding Teaching Performance/ Achievement Award 2014/15. 


Dr Tavitiyaman received her Bachelor of Liberal Arts from Thammasat University, Thailand, and Master of Science in Hotel and Restaurant Administration and Doctor of Philosophy in Human Environmental Sciences from Oklahoma State University, U.S.A. In terms of professional experience, she worked at a five-star hotel in Bangkok, Thailand and many university dining outlets and restaurants in Virginia and Oklahoma, U.S.A.


Dr Tavitiyaman teaches subjects in the areas of hospitality and tourism such as Research Methods, Legal and Ethical Issues in Hospitality and Tourism Industry, Contemporary Issues in Hospitality and Tourism Industry, and Hotel Planning and Development.


Dr Tavitiyaman’s research interests are strategic management, human resources and leadership, and destination image. Her researches have been published in various peer-reviewed international journals such as Tourism Management, International Journal of Hospitality Management, Journal of Hospitality & Tourism Research, International Journal of Contemporary Hospitality Management, and Journal of Travel & Tourism Marketing.

Research-Scholarly Activities


Professional Activities/ Achievements

Teaching and Scholarly Interests