Staff Directory

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Division of Business and Hospitality Management

LEE, Suet-mui Daisy

Dr LEE, Suet-mui Daisy

Senior Lecturer


Qualifications

  • BEng (C.U.H.K.)
  • MBA (Dubuque)
  • DBA (Newcastle)

Dr Daisy Lee is a veteran of marketing. She has extensive commercial experience across digital marketing, consumer marketing, shopper marketing, business marketing, technical marketing and marketing research gained from multinational giants she worked with. Prior to academia, she worked as Regional Director at Philips Asia Pacific marketing team, overseeing 15 APAC countries.


Aspiring to nurture the next generation, Dr Lee started her teaching career at the City University of Hong Kong. She taught undergraduate marketing programme at CityU for 5 years before joining this institution. Her research interest focuses on marketing for non-profit organisations and the education sector.

 

Research-Scholarly Activities

 

Professional Activities/ Achievements


Teaching and Scholarly Interests