THE HONG KONG POLYTECHNIC UNIVERSITYSPEEDSPEED 20th Anniversary
Dr LAM, Yuk-chau Aris
林玉秋
[Image]

Senior Lecturer 高級講師

BSocSc (H.K.); MEd, PgCert (Open H.K.); MSc, PhD (H-W)
[Image] : aris.lam@cpce-polyu.edu.hk

Teaching and Scholarly Interests

  • Strategic Marketing Management
  • Branding
  • Consumer Behavior
  • Sociolinguistics

Research-Scholarly Outputs


Biography

Prior to joining PolyU SPEED as a Lecturer, Ms. Lam has gained extensive marketing experience in multinational companies from industries like telecommunication and banking.

Ms. Lam has also pursued her studies in Psychology, Education and English language teaching. Her teaching interest is in Strategic Marketing Management, Branding, Consumer Behavior and Sociolinguistics.