Latest News

Professional Training Workshop co-organised by PolyU SPEED & X Social Group
Leveraging Digital Marketing to Empower NPOs
PolyU SPEED 與X Social Group合辦
數碼營銷策略專業培訓工作坊 助非牟利機構拓展優勢



As the Internet and social media platforms have become increasingly important for all kinds of marketing communication nowadays, effective digital marketing strategies can be applied to create a significant impact for both the commercial and non-profit sectors. A 3-hour workshop “Empowering NPOs with Digital Marketing Solutions” was co-organised by PolyU SPEED and X Social Group on 9 August 2018 to provide valuable digital marketing insights for non-profit organisations (NPOs). It was an exciting short journey for NPOs to explore a wide array of digital opportunities and practical online marketing approaches, particularly Search Engine Marketing (SEM) and Social Media Marketing and Advertising, along with real cases shared by digital marketing professionals. NPOs including Hong Kong Cancer Fund, Hong Kong Red Cross and World Vision Hong Kong attended the workshop and exchanged favourable ideas and opinions.

Please click here to read the full version of the article.


(left to right) Mr. Jackson Kwok, CEO of X Social Group,
Ms. Pamela Wong, Associate Digital Director of X Social Group, Ms. Mandy Ng, Account Manager of Google Hong Kong and
Dr. Regan Lam, Programme Director and Senior Lecturer of SPEED

(左至右) 艾希妮網路公關有限公司的行政總裁郭耀輝先生和數碼營銷副總監黃詠琴小姐,
谷歌香港客戶經理吳潔汶小姐和SPEED 課程總監及高級講師林立堅博士合照


PolyU SPEED 與 X Social Group 合辦


互聯網及社交平台對各行各業的市場營銷日趨重要,有效的數碼營銷策略無論對商業非牟利機構同樣能發揮出強大的傳播威力。有見及此,香港理工大學專業進修學院(PolyU SPEED)與艾希妮網絡公關有限公司(X Social Group) 於2018 年8 月9 日聯手為非牟利機構舉辦「數碼營銷策略專業培訓工作坊」,請來業界專家分享真實個案,在短短3 小時的工作坊內涵蓋數碼營銷的最新趨勢和機遇,以及各種實用的網上推廣策略,包括搜尋引擎行銷(SEM)及社交媒體營銷和廣告宣傳等。非牟利機構包括香港癌症基金會、香港紅十字會及香港世界宣明會均出席是次工作坊,並藉此交流意見和心得。


請按 此 閱讀全文。