THE HONG KONG POLYTECHNIC UNIVERSITYSPEEDSPEED 20th Anniversary
Ms FENG, Qi Eileen
馮琪
[Image]

Lecturer 講師

BA (Heilongjiang); MPhil (H.K. Baptist U.); MBA [York (Can.)]; PgD [Seneca (Can.)]; MHKIM
[Image] : eileen.feng@cpce-polyu.edu.hk


Teaching and Scholarly Interests

  • Brand management
  • Business-to-business marketing
  • Impact of cultural differences on marketing strategies

Biography

Ms. Eileen Feng currently teaches marketing subjects at PolyU SPEED. Her academic qualifications include Master of Philosophy in Communication from Hong Kong Baptist University and Master of Business Administration (Marketing specilization) from Schulich School of Business at York University in Canada.

Prior to joining CPCE, she had taught at various colleges and universities on either a full-time or a part-time basis in Hong Kong. Having lived and worked in mainland China, Hong Kong and Canada, she has developed her teaching and research interests in the areas of brand management, business-to-business marketing, and the impact of cultural differences on marketing strategies.