【Programme Talk】Generative AI and Product Management

Generative AI (GenAI), which can create various types of content such as text, images, and videos, is fast becoming an indispensable tool for product management. In this seminar, the speaker will share with you the roles, functions and potentials of Generative AI in strategic product management.  Register for this FREE seminar now!

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The talk will cover the following topics:

• How GenAI tools can influence product managers’ performance
• The many potential ways which product managers can utilise GenAI to better serve customers
   

Speaker 

Ms Eileen Feng is the Programme Leader of PolyU SPEED's BA (Hons) in Business.

 

She has developed her teaching and research interests in the areas of brand management, business-to-business marketing, and the impact of cultural differences on marketing strategies, after having worked in Mainland China, Canada, and Hong Kong.