Keys to a Successful Career in Digital Marketing

On 5 March 2025, Mr Veaky Wong, an alumnus of PolyU HKCC (2013) and PolyU SPEED (2015), delivered a compelling lecture to an audience of over 80 students from the Division of Business and Hospitality Management of PolyU CPCE. 

Leveraging his decade-long experience as a forward-thinking digital marketer, Mr Wong shared his expertise in executing successful campaigns on platforms such as Xiaohungshu and Dianping. His presentation offered practical, actionable strategies for designing impactful digital marketing initiatives, alongside invaluable guidance for career preparation within the marketing industry. Both informative and inspiring, the session equipped students with the essential skills and knowledge to thrive in the fast-paced and ever-changing domain of digital marketing.