Symposium on “Emerging Big Data Trends and Challenges in Business Digitalisation”

An online symposium entitled “Emerging Big Data Trends and Challenges in Business Digitalisation” was jointly held by PolyU SPEED and four other self-financing tertiary institutions on 28 August 2020. Mr. Arthur Chan, Chief Operating Officer of Vpon Big Data Group, was invited to be the speaker to share his insights into big data and business digitalisation with over 50 lecturers from the self-financing tertiary institutions.

The symposium focused on discussing how COVID-19 accelerated the obsolescence of traditional digital marketing and how to adopt a new approach to leveraging data to develop a holistic and audience-centric marketing strategy. Mr. Chan cited real examples to illustrate how data can be used flexibly by the travel and banking industries to tackle different issues.

The symposium was one of the activities organised under the project entitled “Enhancing Teachers’ Professional Competencies in Teaching Business-related Subjects in the Digital Era” funded by the Quality Enhancement Support Scheme (QESS) of the Self-financing Post-secondary Education Fund. The project aims at inviting digital technology professionals to conduct a series of seminars and workshops to share their industrial insights so as to strengthen teachers’ professional competencies in understanding the latest concepts and applications of digital technologies. 4 seminars and 19 workshops related to HR digital transformation, big data applications, social media marketing, search engine marketing, and Google in Education, etc. were already held for over 500 teachers.

PolyU SPEED is the principal applicant of the project; other participating institutions include PolyU HKCC, Hong Kong Baptist University - College of International Education (HKBU CIE), Li Ka Shing School of Professional and Continuing Education of The Open University of Hong Kong (OUHK LiPACE) and The Technological and Higher Education Institute of Hong Kong (THEi). 

This project, funded by the Quality Enhancement Support Scheme [Project: Enhancing Teachers’ Professional Competencies in Teaching Business-related Subjects in The Digital Era (T01/QESS/2018)]