Visit to The Mills: A Lesson in Heritage Marketing

On 22 September 2025, marketing and business students embarked on an insightful visit to The Mills—a revitalised textile factory now celebrated as a cultural landmark. During a guided tour, they explored how storytelling, place branding, and experiential marketing seamlessly intertwine to create compelling visitor experiences.

By observing the dynamic interplay between heritage and commerce, the students deepened their understanding of service marketing and cultural branding—bridging academic theory with practical applications that will inform their future careers.