Bachelor of Business Administration (Honours) in Marketing Management - Full-time 4 Years

• Nurtures talents with marketing management capabilities in the digital age
• Provide students with theoretical knowledge in various fields of marketing management through award-specific compulsory subjects, such as Brand Management, Global Marketing, Digital Marketing Strategy, etc. 
• Local and overseas internship opportunities: DDB Group Hong Kong, Hong Kong Youth Hostels Association, Luxasia, OSIM, Petrie PR, Savills Property Management, The Salvation Army, Webs s'up, and Zenith Media, etc.
• Graduates have been highly competitive and employed by local and international organisations. 
  

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The Bachelor of Business Administration (Honours) in Marketing Management programme is accredited by the following professional institutes:

• Hong Kong Institute of Marketing (HKIM): Graduates will be considered to have met the education requirements for associate membership of HKIM upon application⁺.
• The Chartered Institute of Marketing (CIM): Graduates can have exemptions on some modules of CIM qualifications^{# +}. 

  ^#  Applicable to graduates who are awarded First or Second Class Honours for up to five years after graduation. 
  ⁺  The institute reserves the right to change the requirements.  Please check out the details from the website of the institute.  

Career Prospect 

• Graduates are able to pursue a wide range of careers, including Marketing Executive, Digital Marketing Executive, Account Executive, Media Executive, Event Executive, Customer Relations Officer, etc.
• 85% of 2024 graduates were employed or engaged in further studies within 6 months after graduation*
  

*Source: PolyU SPEED Graduate Employment Surveys 2019 - 2021

Further Study Opportunities

• Past graduates have pursued postgraduate studies in famous local and overseas universities, such as The Hong Kong Polytechnic University, The University of Hong Kong, The Chinese University of Hong Kong and The Hong Kong University of Science and Technology

The programme of study consists of at least 120 credits. All students are also required to complete 300 hours of non-credit-bearing Work-Integrated Education component.

For detailed requirements, please click here.
 

For HKDSE qualification holders:

• Level 3 in Chinese Language and English Language;
• Level 2 in Mathematics;
• “Attained” level in Citizenship and Social Development; and
• Level 2 or “Attained” level in one elective.

For holders of other qualifications:  

• The equivalents of the above requirements.

For those who do not possess the above-mentioned qualifications but have reached the age of 25 before 1 September in the admission year, they may apply as “mature” applicants. They must demonstrate sufficient motivation, knowledge and potential to indicate a high probability of being able to complete the programme successfully.