Bachelor of Business Administration (Honours) in Travel Industry Management- Full-time
Bachelor of Business Administration (Honours) in Travel Industry Management- Full-time
Programme Code
84078-TIM (Full-time)
Medium of Instruction
English (except for subjects with Chinese requirements)
Assistant Scheme Leader
BSc [PolyU(H.K.)]; PhD (H.K. Baptist U.); CMILT; FSTLA; MIPSHK; PMHKLA
Commencement Date
20 Jan 2025
Normal Duration
2 years
Tuition Fee (Local students)
HK$3,000/ credit
Tuition Fee (Non-local students)
HK$3,300/ credit
Academic Division
Division of Business and Hospitality Management
Remarks
The programme is retitled and restructured from Bachelor of Arts (Honours) in Travel Industry Management with effect from 2024/25.
Programme Features
- A strong relationship with Hong Kong International Aviation Academy of Airport Authority Hong Kong in offering an elective subject and familisation visit
- Industrial sharings from and site visits to the cruise, theme parks and attractions
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BA (Hons) Scheme in Hospitality and Tourisum Management |
|---|
Future Prospects
Career Prospect
- Graduates are able to pursue a wide range of careers, including Airline Customer Service Officer, Theme Park & Attractions Trainee, Reservation Agent, Event Coordinator, Travel Officer, Concierge Agent, Flight Attendant, Airport Shopping Advisor, Guest Relations Agent, Hotel Receptionist, and Management Trainee, etc
- The average employment rate of graduates from 2019 to 2021 was 77%*, with the average starting salary at HK$14,250 in 2021
* Source: PolyU SPEED Graduate Employment Survey
Further Study Opportunities
- Past graduates have pursued postgraduate studies in famous local and overseas universities, such as The Hong Kong Polytechnic University, Hong Kong Baptist University, City University of Hong Kong, and Macao Institute for Tourism Studies
Programme Structure
| Requirements | Minimum Credits | ||
|---|---|---|---|
| General University Requirements (GUR)Note 1 | 9 | ||
| Cluster Area Requirements (CAR) | 2 subjects, 3 credits each | 6 | |
| Service-Learning (SL) OR Free Elective | 1 subject, 3 credits | 3 | |
| Essential Components of General Education (non-credit bearing) | - | N/A | |
Discipline-Specific Requirements (DSR)Note 2 (Please refer to the table below for details) | 51 | ||
| Scheme Compulsory | 6 subjects, 3 credits each | 18 | |
| Award-Specific Compulsory | 6 subjects, 3 credits each | 18 | |
| Elective | 5 subjects, 3 credits each | 15 | |
Work-Integrated Education (WIE)Note 3 300 hours of work-based learning experience | N/A | ||
| Total | 60 | ||
Discipline-Specific Requirements (DSR)
Foundation (up to 2 subjects for students from non-business-related disciplines only)Note2
- Introduction to Business
- Introduction to the Hospitality and Tourism Industry
Scheme Compulsory (all 6 subjects)
- Business Finance
- Applied Business Research
- Integrated Study (Business)
- Environmental, Social and Governance Management
- Effective Professional Communication in English
- Business Communication in Chinese
Award-Specific Compulsory (all 6 subjects)
- Tourism Planning and Development
- Legal and Ethical Aspects in Hospitality and Tourism Industry
- Theme Park and Attractions Management
- Air Transportation Management
- Strategic Management for Hospitality and Tourism Industry
- Customer Relationship Management in Hospitality and Tourism Industry
Elective Subjects (any 5 subjects)
The subjects are grouped into different areas:
Accountancy
- Auditing and Assurance 2
- International Taxation
Convention and Event Management
- Exhibition Management
- eSports, Sports Tourism and Management
Finance
- Advanced Corporate Finance
- Derivative Markets
- Financial Regulations and Compliance
- Fixed Income Securities
General Business
- Marketing Management
- Personal Financial Planning Practice
Health Services Management
- Ethics and Legal Considerations in Health Care
- Public Health and Epidemiology
Hospitality Management
- Club Management
- Resort and Spa Management
- Wine and Spirit Studies
Human Resource Management
- Employee Engagement
- Employee Resourcing
International Business
- Contemporary Issues in International Business
- Managing Startups and Technology Ventures (IB)
Marketing
- Global Marketing
- International Management
- Luxury Marketing
- Place Branding and Marketing
- Professional Selling and Sales Management
- Services Marketing
- Social Media Marketing Strategy
Operations and Supply Chain Management
- Project Management
- Quality Management and Practices
Travel Industry Management
- Aviation Service Management
- Cruise Line Operations and Management
- Travel Agency Management
Others
- Artificial Intelligence and Data Analytics
- Business Practicum
- Entrepreneurial Marketing in Practice
- Fintech and Blockchain
- Innovation and Entrepreneurship
Elective# - Award-specific compulsory subjects of other programmes
- Accountancy
- Convention and Event Management
- Finance
- Business
- Health Services Management
- Hospitality Management
- Human Resource Management
- Innovation and Design Management
- International Business
- Marketing Management
- Marketing and Digital Strategy
- Marketing and Public Relations
- Operations and Supply Chain Management
- Students who have not met the equivalent standard of undergraduate degree Language and Communication Requirements (LCR) under GUR are required to take up to 9 additional credits in LCR (2 subjects in English & 1 subject in Chinese, 3 credits each). They will be advised if they are required to take LCR subjects on admission.
- Students from non-business-related disciplines (i.e. holders of Associate Degree or equivalent qualification not in Accounting/ Business) with good academic results may also be considered for admission to this programme. These students will be required to take up to 2 additional foundation subjects if they have not completed similar subjects before.
- Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.
Entrance Requirements
Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification in business-related areas. Applicants with qualifications in non-business-related areas will also be considered and, if admitted, are required to take appropriate foundation subject(s).
Notes:
- The main medium of instruction of the study programme concerned should be English. An applicant who has completed the programme with other languages as the main medium of instruction should attain the following English Language requirement: IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based).
- An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the year in which he/she seeks admission, may apply as a mature applicant. He/she must demonstrate sufficient motivation, knowledge and potential to indicate a high probability of being able to complete the programme successfully. In addition, he/she may be required to take appropriate foundation subject(s).
Enquiries
3746 0900
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