Bachelor of Arts (Honours) in Media and Communication Design - Full-time
Bachelor of Arts (Honours) in Media and Communication Design - Full-time
Programme Code
84070 (Full-time)
Medium of Instruction
English (except for subjects with Chinese requirements)
Tuition Fee
Normal Duration
2 years
Academic Division
Division of Social Sciences, Humanities and Design
Student and Alumni Stories
Programme Features
- Offers interdisciplinary studies through design practice and visual experimentation
- Focuses on training in critical thinking and analytical skills
- Integrates the aspect of “Business of Design” in the curriculum
- Develops professionalism through project-based learning experiences
- Adopts an outcome-based curriculum with focus on professional competence
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Future Prospects
Career Prospects
- Graduates are able to pursue a wide range of careers, including Brand Designer, Graphic Designer, Media Production Designer, Motion Graphic Designer, New Media Designer and Web Designer
Further Study Opportunities
- Past graduates of BA (Hons) in Applied and Media Arts have pursued postgraduate studies in famous universities, such as The Hong Kong Polytechnic University, City University of Hong Kong, The Hong Kong University of Science and Technology, The Chinese University of Hong Kong, and The University of Hong Kong
Programme Structure
Students are required to complete the following requirements with satisfactory results for an honours degree:
| Requirments | Minimum Credits | |
|---|---|---|
| General University Requirements (GUR) Note 1 | 9 | |
| Cluster Area Requirements (CAR) | 2 subjects, 3 credits each | 6 |
| Service-Learning (SL) | 1 subject, 3 credits | 3 |
| Essential Components of General Education (non-credit bearing) | - | N/A |
| Discipline-Specific Requirements (DSR) (Please refer to the table below for details) | 51 | |
| Compulsory | 10 subjects, 3 credits each (except “Capstone Project” which carries 6 credits) | 33 |
| Elective | 6 subjects, 3 credits each | 18 |
| Work-Integrated Education (WIE)Note 2 | ||
| 300 hours of work-based learning experience (Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.) | N/A | |
| Total | 60 | |
Discipline Specific Requirements (DSR)
Compulsory (all 10 subjects)
- Business Communication in Chinese
- Capstone Project (6 credits)
- Creative Entrepreneurship
- Design Research and Analysis
- Digital Media Production
- Effective Professional Communication in English
- Experimental Art
- Independent Study
- Professional Collaboration and Practice
- Visual Information Narrative
Elective# (any 6 subjects)
Communication Design Stream
- Brand Design Systems
- Publication and Editorial Design
- Typeface Design
Media Design Stream
- Documentary Production
- Experimental Animation
- Film and Video Art
Interaction Design Stream
- UI and UX Design
- Screen-Based Media Design
- Social Media Design and Tactics
#Offering of any elective subjects is subject to sufficient enrolment.
Notes:
- Students who have not met the equivalent standard of undergraduate degree Language and Communication Requirements (LCR) under GUR are required to take up to 9 additional credits in LCR (2 subjects in English & 1 subject in Chinese, 3 credits each). They will be advised if they are required to take LCR subjects on admission.
- Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.
Entrance Requirements
Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification in related disciplines.
Notes:
An applicant who is not a native speaker of English, and does not possess an Associate Degree or a Higher Diploma or an equivalent qualification for which English was the primary medium of instruction, is expected to fulfil the following minimum English language requirements:
i) An overall Band Score of 6.0 in the International English Language Testing System (IELTS); OR
ii) A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test / 550 for the paper-based test; OR
iii) Satisfactory results in other recognised English language assessments
Individual cases may be considered on their own merit, and applicants concerned may be required to take an additional 3-credit Adjunct English subject upon admission.
- An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the academic year in which he/she seeks admission, may apply as a mature applicant. He/she must demonstrate sufficient motivation, knowledge and potential to indicate a high probability of being able to complete the programme successfully. In addition, he/she may be required to take appropriate foundation subject(s).
Enquiries
3746 0900