PolyU SPEED BA (Hons) in Media and Communication Design - Part-time

PolyU-SPEED Awards

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Bachelor of Arts (Honours) in Media and Communication Design - Part-time

Bachelor of Arts (Honours) in Media and Communication Design - Part-time

Programme Code

84071 (Part-time )

Medium of Instruction

English (except for subjects with Chinese requirements)

Programme Leader

Mr Christopher Wicky CHEUNG

BA, MFA, MA

Commencement Date

04 Sep 2023

Normal Duration

4 years (possible for students to complete the programme within 3 years)

Tuition Fee (Local students)

HK$2,690/ credit
(subject to review for 2023/24 academic year)

Academic Division

Division of Social Sciences, Humanities and Design

Programme Features

  • Offers interdisciplinary studies through design practice and visual experimentation
  • Focuses on training in critical thinking and analytical skills
  • Integrates the aspect of “Business of Design” in the curriculum
  • Develops professionalism through project-based learning experiences
  • Adopts an outcome-based curriculum with focus on professional competence

Future Prospects

Career Prospects

  • Graduates are able to pursue a wide range of careers, including Brand Designer, Graphic Designer, Media Production Designer, Motion Graphic Designer, New Media Designer and Web Designer

 

Further Study Opportunities

  • Past graduates of BA (Hons) in Applied and Media Arts have pursued postgraduate studies in famous universities, such as The Hong Kong Polytechnic University, City University of Hong Kong, The Hong Kong University of Science and Technology, The Chinese University of Hong Kong, and The University of Hong Kong


 

Programme Structure

Students are required to complete the following requirements with satisfactory results for an honours degree:

 

RequirmentsMinimum Credits
General University Requirements (GUR) Note 19
Cluster Area Requirements (CAR) 

2 subjects, 3 credits each

6
Free Elective1 subject, 3 credits3
Essential Components of General Education (non-credit bearing)-N/A
Discipline-Specific Requirements (DSR)
(Please refer to the table below for details)
51
Compulsory10 subjects, 3 credits each (except “Capstone Project” which carries 6 credits)33
Elective6 subjects, 3 credits each18
Total

60


Discipline-Specific Requirements (DSR)

 

Compulsory (all 10 subjects)

  • Business Communication in Chinese
  • Capstone Project (6 credits)
  • Creative Entrepreneurship CEF
  • Design Research and Analysis CEF
  • Digital Media Production CEF
  • Effective Professional Communication in English
  • Experimental Art
  • Independent Study
  • Professional Collaboration and Practice
  • Visual Information Narrative CEF

Elective# (any 6 subjects)

Communication Design Stream

  • Brand Design Systems
  • Publication and Editorial Design
  • Typeface Design

Media Design Stream

  • Documentary Production
  • Experimental Animation
  • Film and Video Art

Interaction Design Stream

  • UI and UX Design
  • Screen-Based Media Design
  • Social Media Design and Tactics

#Offering of any elective subjects is subject to sufficient enrolment.

 

CEFThis course has been included in the list of reimbursable courses under the Continuing Education Fund.  The mother course (Bachelor of Arts in Media and Communication Design) of this module is recognised under the Qualifications Framework (QF Level [5]).

 

Notes:

  1. Students who have not met the equivalent standard of undergraduate degree Language and Communication Requirements (LCR) under GUR are required to take up to 9 additional credits in LCR (2 subjects in English & 1 subject in Chinese, 3 credits each).  They will be advised if they are required to take LCR subjects on admission. 

Entrance Requirement

Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification in related disciplines.  

 

 Notes:

  1. The main medium of instruction of the study programme concerned should be English.  An applicant who has completed the programme with other languages as the main medium of instruction should attain the following English Language requirement: IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based).
  2. An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the year in which he/she seeks admission, may apply as a mature applicant.  A mature applicant should possess relevant work experience in senior positions and is expected to have completed some post-secondary studies in related fields. He/she will also be required to pass an admission test and demonstrate to the Admission Interview Panel his/her ability to complete the programme.