Student and Alumni Stories

Sin-tung, Shirley LAU

2026 Graduate

PolyU-SPEED Award

BBA (Hons) in Marketing Management

OMD

Media Executive

Graduating with First Class Honours was one of my proudest achievements at PolyU SPEED. During my studies, I received multiple scholarships totalling over HK$100,000 and represented the School in an overseas business competition, where I exchanged ideas and competed with outstanding students from different regions. These experiences broadened my international perspective and strengthened my marketing knowledge, analytical abilities and strategic thinking.

With the guidance and support of my Programme Leader and lecturers, I also learned to apply classroom knowledge to real-world business challenges.

After graduation, I joined OMD as a Media Executive, where I continue to apply what I learned at PolyU SPEED and develop my professional expertise.

Nga Tan, Jodie CHENG

2018 Graduate

PolyU-SPEED Award

BBA (Hons) in Marketing Management

Sing Tao News Corporation Limited

Assistant Marketing Manager

Graduating with a Bachelor's Degree in Marketing Management from PolyU SPEED provided me with a solid foundation for my career. The programme equipped me with essential marketing frameworks while fostering practical insights through hands-on workshops that bridged textbook theory with real-world application. Modules such as Consumer Behaviour left a lasting impression on me by showing that effective marketing is not just about promoting products, but about understanding target audiences and addressing their real needs and pain points. Today, as an Assistant Marketing Manager, I oversee multi-channel social media strategies, team execution, and flagship event initiatives. Applying the customer-centric mindset I developed at PolyU SPEED enables me to identify emerging social trends, guide my team effectively, and build meaningful connections with audiences.