Bachelor of Arts (Honours) in Language and Professional Communication (Digital Media) - Full-time 4 Years

Scheme Features

• Your biliterate and trilingual proficiency will be developed through practical theories and training
• You can participate in local and non-local internships, including working as a Chinese or English editor
• You can take part in overseas language and cultural exchange tours to gain international experience
• You can join practical language training developed in collaboration with industry

Programme Features

• Advancing students’ knowledge on integrated strategic language and communication skills to overcome problems in diversified business contexts.
• Applying digital media strategies to develop and maintain effective internal and external professional communication.

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Career Prospects

• Related Industries: Administration, Civil Service, Corporate Communication, Cultural Industry, Editing, Education, Marketing and Public Relations.
• Related Positions: Social Platform Administrator, Web Design Marketer, Editing (for traditional or digital texts), Civil Servant, Communications Officer, English/Chinese Editor, Executive Officer, Public Relation Executive, Project Manager, Researcher, and Teacher.

Further Study Opportunities

• Many local and overseas universities have admitted graduates of the programmes in professional communication into Master's programmes, including The University of Hong Kong, The Chinese University of Hong Kong, The Hong Kong Polytechnic University, City University of Hong Kong, The Education University of Hong Kong, University of London, and The University of Manchester

The programme of study consists of at least 120 credits. All students are also required to complete 300 hours of non-credit-bearing Work-Integrated Education component.

For detailed requirements, please click here.

For HKDSE qualification holders:

• Level 3 in Chinese Language and English Language;
• Level 2 in Mathematics;
• “Attained” level in Citizenship and Social Development; and
• Level 2 or “Attained” level in one elective.

For holders of other qualifications:  

• The equivalents of the above requirements.

For those who do not possess the above-mentioned qualifications but have reached the age of 25 before 1 September in the admission year, they may apply as “mature” applicants. They must demonstrate sufficient motivation, knowledge and potential to indicate a high probability of being able to complete the programme successfully.