Bachelor of Business Administration (Honours) in Innovation and Design Management – Full-time

• The first design management bachelor’s degree programme in Hong Kong specifically designed for students to become a manager in a creative industry
• Professional teaching team (including industry experts) to teach you the latest in business and design thinking for solving business problems
• Interdisciplinary elective subjects to provide you with a well-rounded business education
• Strong business and industry network
• Talks on key topics by renowned international and regional speakers

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What is Innovation and Design Management?

• Innovation is the process of translating new ideas into tangible products and services that create value for people, and what Design Management does is to manage innovation using a problem-solving process called design thinking.

Does this programme suit me?

• If you like to come up with new ideas to solve business problems, this is the programme for you
• This programme provides you with a well-rounded business education and the latest in business thinking

What are the programme features?

• The first innovation and design management bachelor’s degree programme in Hong Kong specifically designed for students to become a manager in a creative industry
• Professional teaching team with industry experts to teach you the latest in business and design thinking for solving business problems
• Interdisciplinary elective subjects to provide you with a well-rounded business education
• Strong business and industry network
• Talks on key topics by renowned international and regional speakers

Is there a demand for innovation and design management? Could you give me some examples?

There is a growing demand for talents in innovation and design management.  For example:

• Small and medium-sized enterprises (SMEs) and start-ups need to innovate in order to survive

• Design thinking is supported and promoted by the HKSAR Government as a problem solving tool for public services and to advocate a “people-oriented” service culture

• The financial industry is using design thinking to develop innovative payment systems
• A growing number of companies are setting up innovation departments and adopting design thinking in Hong Kong, including Cathay Pacific, Li & Fung, and Lane Crawford

How can this programme facilitate my career development?

• Positions you as a creative business problem solver
• Prepares you for a management position in a creative industry
• Gets you ready for the next higher level of your career

If I wish to further my studies after graduation, what local and overseas opportunities for further studies are available?

• There are various local and overseas master’s degree programmes such as Master of Design (MDes) International Design and Business Management (PolyU), and Master’s in Design Management and Communications (Georgetown University, the US)

Career Prospects

• Graduates can work in business and design strategy, innovation, entrepreneurship, branding and marketing, and management. Entry-level professionals can work as marketing and brand assistants, production assistants and project management assistants. Experienced professionals can become brand strategists, advertising executives, product developers, project managers, marketing managers, business directors and innovation directors, etc.

Further Study Opportunities

• There are various local and overseas master's degree programmes such as Master of Design in International Design and Business Management (PolyU), and Master's in Design Management and Communications (Georgetown University, the US).

Students are required to complete the following requirements with satisfactory results for an honours degree:

Discipline-Specific Requirements (DSR)

^# Offering of elective subjects are subject to sufficient enrolment.

Note:

1. Students who have not met the equivalent standard of undergraduate degree Language and Communication Requirements (LCR) under GUR are required to take up to 9 additional credits in LCR (2 subjects in English & 1 subject in Chinese, 3 credits each). They will be advised if they are required to take LCR subjects on admission.
2. Students from non-business-related disciplines (i.e. holders of Associate Degree or equivalent qualification not in Accounting/ Business) with good academic results may also be considered for admission to this programme. These students will be required to take an additional foundation subject if they have not completed similar subjects before.
3. Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.

Holder of a recognised Associate Degree, Higher Diploma or an equivalent qualification in business-related areas. Applicants with qualifications in non-business-related areas will also be considered and, if admitted, are required to take appropriate foundation subject(s).

 Notes:

1. An applicant who is not a native speaker of English, and does not possess an Associate Degree or a Higher Diploma or an equivalent qualification for which English was the primary medium of instruction, is expected to fulfil the following minimum English language requirements:

   i) An overall Band Score of 6.0 in the International English Language Testing System (IELTS); OR

   ii) A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test / 550 for the paper-based test; OR

   iii) Satisfactory results in other recognised English language assessments

   Individual cases may be considered on their own merit, and applicants concerned may be required to take an additional 3-credit Adjunct English subject upon admission.

2. An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the academic year in which he/she seeks admission, may apply as a mature applicant. He/she must demonstrate sufficient motivation, knowledge and potential to indicate a high probability of being able to complete the programme successfully. In addition, he/she may be required to take appropriate foundation subject(s).