PolyU SPEED BBA (Hons) in Business (Innovation and Design Management) - Full-time

PolyU SPEED Articulation (Top-up) Degree Programmes

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Bachelor of Business Administration (Honours) in Innovation and Design Management – Full-time

Bachelor of Business Administration (Honours) in Innovation and Design Management – Full-time

Programme Code

84078-ID (Full-time)

Medium of Instruction

English (except for subjects with Chinese requirements)

Programme Leader

Dr Christopher YIN

BFA, MDM, MBA, DBA

Commencement Date

02 Sep 2024

Normal Duration

2 years

Tuition Fee (Local students)

HK$3,000/ credit

Tuition Fee (Non-local students)

HK$3,300/ credit

Academic Division

Division of Business and Hospitality Management

Remarks

The programme is retitled and restructured from Bachelor of Arts (Honours) in Business (Innovation and Design Management) with effect from 2024/25.

Programme Features

 

  • The first design management bachelor’s degree programme in Hong Kong specifically designed for students to become a manager in a creative industry
  • Professional teaching team (including industry experts) to teach you the latest in business and design thinking for solving business problems
  • Interdisciplinary elective subjects to provide you with a well-rounded business education
  • Strong business and industry network
  • Talks on key topics by renowned international and regional speakers

AACSB Accredited

 

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FAQ

What is Innovation and Design Management?
  • Innovation is the process of translating new ideas into tangible products and services that create value for people, and what Design Management does is to manage innovation using a problem-solving process called design thinking.

 

Does this programme suit me?
  • If you like to come up with new ideas to solve business problems, this is the programme for you
  • This programme provides you with a well-rounded business education and the latest in business thinking

 

What are the programme features?
  • The first innovation and design management bachelor’s degree programme in Hong Kong specifically designed for students to become a manager in a creative industry
  • Professional teaching team with industry experts to teach you the latest in business and design thinking for solving business problems
  • Interdisciplinary elective subjects to provide you with a well-rounded business education
  • Strong business and industry network
  • Talks on key topics by renowned international and regional speakers

 

Is there a demand for innovation and design management? Could you give me some examples?

There is a growing demand for talents in innovation and design management.  For example:

  • Small and medium-sized enterprises (SMEs) and start-ups need to innovate in order to survive
  • Design thinking is supported and promoted by the HKSAR Government as a problem solving tool for public services and to advocate a “people-oriented” service culture
  • The financial industry is using design thinking to develop innovative payment systems
  • A growing number of companies are setting up innovation departments and adopting design thinking in Hong Kong, including Cathay Pacific, Li & Fung, and Lane Crawford

 

How can this programme facilitate my career development?
  • Positions you as a creative business problem solver
  • Prepares you for a management position in a creative industry
  • Gets you ready for the next higher level of your career

 

If I wish to further my studies after graduation, what local and overseas opportunities for further studies are available?
  • There are various local and overseas master’s degree programmes such as Master of Design (MDes) International Design and Business Management (PolyU), and Master’s in Design Management and Communications (Georgetown University, the US)

Future Prospects

Career Prospects

  • Graduates can work in business and design strategy, innovation, entrepreneurship, branding and marketing, and management. Entry-level professionals can work as marketing and brand assistants, production assistants and project management assistants. Experienced professionals can become brand strategists, advertising executives, product developers, project managers, marketing managers, business directors and innovation directors, etc.

 

Further Study Opportunities

  • There are various local and overseas master's degree programmes such as Master of Design in International Design and Business Management (PolyU), and Master's in Design Management and Communications (Georgetown University, the US).

Programme Structure

Students are required to complete the following requirements with satisfactory results for an honours degree:

 

RequirementsMinimum Credits
General University Requirements (GUR)Note 19
Cluster Area Requirements (CAR)2 subjects, 3 credits each6
Service-Learning (SL) OR Free Elective1 subject, 3 credits3
Essential Components of General Education (non-credit bearing)-N/A

Discipline-Specific Requirements (DSR)Note 2

(Please refer to the table below for details)

51
Scheme
Compulsory
6 subjects, 3 credits each18
Award-Specific
Compulsory
6 subjects, 3 credits each18
Elective5 subjects, 3 credits each15

Work-Integrated Education (WIE)Note 3

300 hours of work-based learning experience

N/A
Total60

 

Discipline-Specific Requirements (DSR)

 

Foundation (for students from non-business-related disciplines only) Note 2

  • Introduction to Business 

 

Scheme compulsory (all 6 subjects)

  • Business Finance
  • Applied Business Research
  • Integrated Study (Business)
  • Environmental, Social and Governance Management
  • Effective Professional Communication in English
  • Business Communication in Chinese

 

Award-specific compulsory (all 6 subjects)

  • Principles and Practices of Entrepreneurship
  • Design Thinking
  • Design Management
  • Brand Management
  • Service Design Innovation
  • Consumer Behaviour

 

Elective Subjects (any 5 subjects) 

The subjects are grouped into different areas:

 

Accountancy

  • Auditing and Assurance 2
  • International Taxation

Convention and Event Management

  • Exhibition Management
  • e-Sports, Sports Tourism and Management

Finance

  • Advanced Corporate Finance
  • Derivative Markets
  • Financial Regulations and Compliance
  • Fixed Income Securities

General Business 

  • Marketing Management
  • Personal Financial Planning Practice

Health Services Management

  • Ethics and Legal Considerations in Health Care
  • Public Health and Epidemiology

Hospitality Management

  • Club Management
  • Resort and Spa Management
  • Wine and Spirit Studies

Human Resource Management

  • Employee Engagement
  • Employee Resourcing

International Business

  • Contemporary Issues in International Business
  • Managing Startups and Technology Ventures (IB)

Marketing

  • Global Marketing
  • International Management
  • Luxury Marketing
  • Place Branding and Marketing
  • Professional Selling and Sales Management
  • Services Marketing
  • Social Media Marketing Strategy

Operations and Supply Chain Management 

  • Project Management
  • Quality Management and Practices

Travel Industry Management

  • Aviation Service Management
  • Cruise Line Operations and Management
  • Travel Agency Management

Others

  • Artificial Intelligence and Data Analytics
  • Business Practicum
  • Entrepreneurial Marketing in Practice
  • Fintech and Blockchain
  • Innovation and Entrepreneurship 

 

# Offering of elective subjects are subject to sufficient enrolment.

 

Note:

  1. Students who have not met the equivalent standard of undergraduate degree Language and Communication Requirements (LCR) under GUR are required to take up to 9 additional credits in LCR (2 subjects in English & 1 subject in Chinese, 3 credits each). They will be advised if they are required to take LCR subjects on admission.
  2. Students from non-business-related disciplines (i.e. holders of Associate Degree or equivalent qualification not in Accounting/ Business) with good academic results may also be considered for admission to this programme. These students will be required to take an additional foundation subject if they have not completed similar subjects before.
  3. Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.

Entrance Requirements

Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification in business-related areas. Applicants with qualifications in non-business-related areas will also be considered and, if admitted, are required to take appropriate foundation subject(s).

 

 Notes:

  1. The main medium of instruction of the study programme concerned should be English.  An applicant who has completed the programme with other languages as the main medium of instruction should attain the following English Language requirement: IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based).
  2. An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the year in which he/she seeks admission, may apply as a mature applicant. He/she must demonstrate sufficient motivation, knowledge and potential to indicate a high probability of being able to complete the programme successfully. In addition, he/she may be required to take appropriate foundation subject(s).

Enquiries