Bachelor of Business Administration (Honours) in Omnichannel Retail Management [Applied Degree] – Full-time

• Nurtures talents in omnichannel (online and offline) retailing technologies across various job functions.
• Provides students with comprehensive knowledge and expertise to excel in the evolving omnichannel retailing sectors.
• Offers a professionally oriented degree that emphasizes experiential learning through industrial internship opportunities.
• Earning a prestigious and recognised University degree awarded by PolyU. 
• Allowing students to fast-track their study by obtaining an ordinary degree in 1.5 years (Full-time) or 2.5 years (Part-time)

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The Bachelor of Business Administration (Honours) in Omnichannel Retail Management is accredited by the following professional institutes:

•         Hong Kong Institute of Marketing (HKIM): Graduates will be considered to have met the education requirements for membership of HKIM upon application⁺.

•         The Chartered Institute of Marketing (CIM): Graduates can have exemptions on some modules of CIM qualifications^{# +}. 

  ^#  Applicable to graduates who are awarded First or Second Class Honours for up to five years after graduation. 
  ⁺  The institute reserves the right to change the requirements.  Please check out the details from the website of the institute.  

Career Prospects

• Individuals with BBA (Hons) in Omnichannel Retail Management will qualify for a variety of careers in the retail industry.  
• Potential career paths include retail and e-commerce management, omnichannel business development, account management, E-commerce & digital marketing, omnichannel supply chain, media management, customer relations sales channel development, channel marketing, customer relationship development, client engagement and development, etc.  
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Further Study Opportunities

• Upon completion of this programme, graduates may: 
  • pursue postgraduate studies in both local and overseas universities; OR
  • further their studies with professional bodies such as Chartered Institute of Marketing and Hong Kong Institute of Marketing, etc.

Students are required to complete the stipulated requirements with satisfactory results for an honours degree. The programme also offers an option for students to exit the programme for an ordinary degree.

Major Requirements 
 

Note:

1. Students who have not met the equivalent standard of undergraduate degree Language and Communication Requirements (LCR) under GUR during their prior studies in an Associate Degree / Higher Diploma programme are required to take up to 9 additional credits in LCR, including 2 subjects in English and 1 subject in Chinese of 3 credits each.  They are English for Academic Studies I, English for Academic Studies II and Chinese Communication for College Students / Elementary Chinese. The additional credit / subject requirements will be reflected on the “My Graduation Requirements” accessible from the Student Portal as the programme commencement approaches.  Students concerned are required to pay additional fees after programme commencement. 
2. Students from non-business-related disciplines with good academic results may also be considered for admission to this programme. These students will be required to take an additional foundation subject if they have not completed similar subjects before admission. The additional credit / subject requirements will be reflected on the “My Graduation Requirements” accessible from the Student Portal as the programme commencement approaches.  Students concerned are required to pay additional fees after programme commencement.
3. Students who choose to apply to exit the programme with an ordinary degree without honours are not required to take any elective subjects.
4. Full-time students will fulfil the WIE requirement upon passing the three compulsory training subjects. As such, they are not required to complete additional WIE activities.
5. Individual students who have not fulfilled the English language requirements before admission are required to take an additional Adjunct English subject (3 credits). Please refer to the “Entrance Requirements” section for details. The additional credit / subject requirements will be reflected on the “My Graduation Requirement” accessible from the Student Portal as the programme commencement approaches.  Students concerned are required to pay additional fees after programme commencement. 

The minimum requirements for admission to the programme are:
 
Holder of a recognised Associate Degree/ Higher Diploma or an equivalent qualification in related areas. Applicants with qualifications in non-related areas will also be considered and, if admitted, are required to take additional foundation subject(s) as appropriate; OR
 
Holder of other qualifications in related areas at Level 4 under the HKSAR Qualifications Framework (QF) who has a minimum of two years of relevant work experience.

 Notes:

1. An applicant who is not a native speaker of English, and does not possess an Associate Degree or a Higher Diploma or an equivalent qualification for which English was the primary medium of instruction, is expected to fulfil the following minimum English language requirements:
   i) An overall Band Score of 6.0 in the International English Language Testing System (IELTS); OR
   ii) A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test / 550 for the paper-based test; OR
   iii) Satisfactory results in other recognised English language assessments
   Individual cases may be considered on their own merit, and applicants concerned may be required to take an additional 3-credit Adjunct English subject upon admission.

2. An applicant who does not possess the above-mentioned qualifications but has reached the age of 25 before 1 September, in the academic year in which he/ she seeks admission, may apply as mature applicant.  He/ she must demonstrate sufficient motivation, knowledge and potential to indicate a high probability of being able to complete the programme successfully.  In addition, he/ she may be required to take appropriate foundation subject(s).