PolyU SPEED BBA (Hons) in Tourism Services Operations and Management - Full-time

PolyU SPEED Articulation (Top-up) Degree Programmes

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Bachelor of Business Administration (Honours) in Tourism Services Operations and Management - Full-time

Bachelor of Business Administration (Honours) in Tourism Services Operations and Management - Full-time

Programme Code

84082 (Full-time)

Medium of Instruction

English (except for non-English language subjects as well as subjects involving training in interpersonal and technical skills relating to local business operations and management in the Chinese context)

Programme Leader

Dr Pamela Ho

BA, PhD, CHE

Assistant Programme Leader

Dr Bill XU

BEcon (BISU); MSc, PhD [PolyU(H.K.)]; CHE; TEM8; 國家語委普通話水平測試(一級乙等)

Commencement Date

20 Jan 2025

Normal Duration

2 years

Tuition Fee (Local students)

HK$3,000/ credit

Tuition Fee (Non-local students)

HK$3,300/ credit

Academic Division

Division of Business and Hospitality Management

Remarks

The programme has been recently approved by the University in June 2024. The programme title has been changed from “BBA (Hons) in Tourism Services Management” to “BBA (Hons) in Tourism Services Operations and Management”.

Programme Features

  • Earn a degree awarded by PolyU
  • Gain expertise in dynamic tourism industries
  • Participate in mainland or international internships for a global perspective
  • Develop practical skills and professional connections through three specialized training subjects
  • Fast-track your career with a 1.5-year degree programme
  • Learn in Cantonese for subjects with training and technical elements, meeting industry needs

 

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AACSB

 

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Division of Business and Hospitality Management

Future Prospects

Career Prospects

  • This programme offers graduates diverse career prospects in the travel and tourism field. They can pursue roles in MICE, travel agents, hotel, attractions, airlines, and cruise lines, serving profit or non-profit organisations as customer relations, sales and business development, and event planner within the industry.

 

Further Study Opportunities

  • Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue their studies to obtain a master's degree in tourism-related areas such as MICE, hotel, tourism marketing, or other master's degrees in business-related areas.


 

Programme Structure

Students are required to complete the stipulated requirements with satisfactory results for an honours degree. The programme also offers an option for students to exit the programme for an ordinary degree.

 

RequirementsHonours Degree Minimum CreditsOrdinary Degree Minimum Credits
General University Requirements (GUR)Note 199
Cluster Area Requirements (CAR)2 subjects, 3 credits each66
Service-Learning (SL) OR Free Elective subject1 subject, 3 credits33
Essential Components of General Education (non-credit bearing)-N/AN/A

Discipline-Specific Requirements (DSR)Note 2

(Please refer to the table below for details)

5442
Compulsory Academic Subjects13 subjects, 3 credits each39--
9 subjects, 3 credits each--27
Compulsory Training Subjects3 subjects, 3 credits each99
Elective Subjects2 subjects, 3 credits each66
Work-Integrated Education Note 3N/AN/A
Total6351

 

Discipline-Specific Requirements (DSR)

 

Foundation (for students from non-business-related disciplines only)Note 2

  • Introduction to Business
  • Introduction to Hospitality and Tourism Industry

 

Compulsory Academic Subjects (all 13 subjects)

  • English Communication for Hospitality and Tourism
  • Workplace Putonghua for Hospitality and Tourism
  • Practical Japanese for Tourism Professionals OR Practical Korean for Tourism Professionals
  • Tour Operations and Travel Agency Practices
  • Legal and Ethical Aspects in Hospitality and Tourism Industry
  • Social Media Marketing Strategy
  • Event and Tourism Management
  • Environment, Social and Governance in Hospitality and Tourism
  • Cultural and Heritage Tourism
  • Crisis and Reputation Management Note 4
  • Integrated Study (Tourism Services Operations and Management) Note 4
  • Destination Planning and Development Note 4
  • Artificial Intelligence and Information Technology for Hospitality and Tourism Note 4

 

Compulsory Training Subjects (all 3 subjects)

  • Industrial Practicum I
  • Industrial Practicum II
  • Industrial Practicum III

 

Elective Subjects# (any 2 subjects)

  • Resort and Spa Management
  • Theme Park and Attractions Management
  • Hospitality and Tourism Technology and Innovation
  • China Business Management and Marketing
  • Business Japanese OR Business Korean

Offering of any elective subjects is subject to sufficient enrolment.

 

Note:

  1. Students who have not met the equivalent standard of undergraduate degree Language and Communication Requirements (LCR) under GUR are required to take up to 9 additional credits in LCR (2 subjects in English & 1 subject in Chinese, 3 credits each). They will be advised if they are required to take LCR subjects on admission.
  2. Students from non-business-related disciplines (i.e. holders of Associate Degree or equivalent qualification not in Business/ Hospitality and Tourism) may also be considered for admission to this programme. These students will be required to take an additional foundation subject if they have not completed similar subjects before.
  3. Full-time students will fulfil the WIE requirement upon passing the three compulsory training subjects. As such, they are not required to complete additional WIE activities.
  4. Students who choose to apply to exit the programme with an ordinary degree without honours are not required to take these four subjects (total: 12 credits).

Entrance Requirements

The minimum requirements for admission to the programme are:
 

Holder of a recognised Associate Degree/ Higher Diploma or an equivalent qualification in business-related areas. Applicants with qualifications in non-business-related areas will also be considered and, if admitted, are required to take additional foundation subject(s) as appropriate; OR

 

Holder of other qualifications in related areas at Level 4 under the HKSAR Qualifications Framework (QF) who has a minimum of two years of relevant work experience.

 

 Notes:

  1. The main medium of instruction of the sub-degree programme concerned should be English.  An applicant who has completed the programme with other languages as the main medium of instruction should fulfil the following minimum English language requirements:
    • A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test/ 550 for the paper-based test; OR
    • An overall Band Score of at least 6 in the International English Language Testing System (IELTS)
    • Satisfactory results in other recognised English language assessments
  2. An applicant who does not possess the above-mentioned qualifications but has reached the age of 25 before 1 September, in the year in which he/ she seeks admission, may apply as mature applicant.  He/ she must demonstrate sufficient motivation, knowledge and potential to indicate a high probability of being able to complete the programme successfully.  In addition, he/ she may be required to take appropriate foundation subject(s).

Enquiries