idea Generation- idea Execution Forum

27 Sep 2019

Mr Johnson Lo (left), Chairman of The Chartered Institute of Marketing Hong Kong Chapter, and Dr Anthony Law (right), Adjunct Associate Professor of PolyU, discuss how marketing and product research & development work together to create synergy.

Guests share their views on running start-ups.

The forum attracts 46 employer representatives from 28 companies and 35 PolyU SPEED students.

CPCE’s senior management attends the forum.

The Employability Competency Development Work-Integrated Education Office (ECD-WIE Office) of PolyU SPEED held the “idea Generation-idea Execution Forum” on 27 September 2019 at Hotel ICON, attracting 46 employer representatives from 28 companies and 35 PolyU SPEED students. The forum consisted of three sessions, namely (1) Design Thinking, (2) How Marketing and Product Research & Development Work Together to Create Synergy, and (3) Start-up Sharing.

Established in January 2018, the ECD-WIE Office implements the project “Means to an End: Employability Competency Development in Work-Integrated Education (Project ECD-WIE Office)” funded by the Quality Enhancement Support Scheme under the Education Bureau, with the aim of enhancing PolyU SPEED students’ work experience and employability competencies.