Bachelor of Arts (Honours) in Language and Professional Communication (Digital Media) - Full-time
Bachelor of Arts (Honours) in Language and Professional Communication (Digital Media) - Full-time
Programme Code
84067-LDM (Full-time)
Medium of Instruction
English [except for subjects have to be taught in Chinese (Cantonese/Putonghua)]
Assistant Scheme Leader
BA [PolyU(H.K.)]; MPhil, PgDEd (C.U.H.K.); PhD (H.K.)
Commencement Date
04 Sep 2023
Normal Duration
2 years
Tuition Fee (Local students)
HK$2,755/ credit
Tuition Fee (Non-local students)
HK$3,035/ credit
Academic Division
Division of Languages and Communication
Student and Alumni Stories
Programme Features
Scheme Features
- Your biliterate and trilingual proficiency will be developed through practical theories and training
- You can participate in local and non-local internships, including working as a Chinese or English editor
- You can take part in overseas language and cultural exchange tours to gain international experience
- You can join practical language training developed in collaboration with industry
Programme Features
- Advancing students’ knowledge on integrated strategic language and communication skills to overcome problems in diversified business contexts.
- Applying digital media strategies to develop and maintain effective internal and external professional communication.
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Future Prospects
Career Prospects
- Related Industries: Administration, Civil Service, Corporate Communication, Cultural Industry, Editing, Education, Marketing and Public Relations.
- Related Positions: Social Platform Administrator, Web Design Marketer, Editing (for traditional or digital texts), Civil Servant, Communications Officer, English/Chinese Editor, Executive Officer, Language Officer, Project Manager, Researcher, and Teacher.
Further Study Opportunities
- Many local and overseas universities have admitted graduates of the programmes in professional communication into Master's programmes, including The University of Hong Kong, The Chinese University of Hong Kong, The Hong Kong Polytechnic University, City University of Hong Kong, The Education University of Hong Kong, University of London, and The University of Manchester
Programme Structure
Students are required to complete the following requirements with satisfactory results for an honours degree:
| Requirements | Minimum Credits | ||
|---|---|---|---|
| General University Requirements (GUR) Note 1 | 9 | ||
| Cluster Area Requirements (CAR) | 2 subjects, 3 credits each | 6 | |
| Service-Learning (SL) OR Free Elective | 1 subject, 3 credits | 3 | |
| Essential Components of General Education (non-credit bearing) | - | N/A | |
| Discipline-Specific Requirements (DSR) Note 2 (Please refer to the table below for details) | 51 | ||
| Scheme Compulsory | 6 subjects, 3 credits each | 18 | |
| Award-Specific Compulsory | 6 subjects, 3 credits each | 18 | |
| Elective | 5 subjects, 3 credits each | 15 | |
| Work-Integrated Education (WIE)Note 3 | |||
| 300 hours of work-based learning experience | N/A | ||
| Total | 60 | ||
Discipline-Specific Requirements (DSR)
Foundation (for students from unrelated disciplines only)Note 2
- e-Learning Course in Putonghua
- Introduction to Communication and Language
Scheme Compulsory (all 6 subjects)
- Advanced Putonghua for Professional Communication
- Chinese Writing for Professionals
- Effective Professional Communication in English
- Contrastive Study and Research of Chinese and English
- Integrated Study (Language and Communication)
- Translation for the Workplace
Award-Specific Compulsory (all 6 subjects)
- Analysing English and Chinese Discourse in Business Contexts
- Digital Journalism and News Reporting
- Digital Storytelling: From Personal Narrative to Corporate Branding
- Integrated Strategic Communications
- Web Design for Marketers
- Writing for Marketing and Public Relations Purposes in English
Elective# (any 5 subjects, at least 2 subjects must be at Level 4)
(Students are required to take 5 elective subjects (3 credits each) from any subject areas below.Students may also take the compulsory subjects of other specialisms under the scheme as elective subjects.)
Digital Media and Corporate Communication
- Creative Online Public Relations and Internet Marketing
- Creative Visual Communication for Marketers
- Marketing and Organising Events
- Multiculturalism and Communication
- Strategic Public Relations and Crisis Management
Language, Literature and Culture
- Cantonese and Local Culture
- China and the West: Cultures in Contact
- Film Art, Language and Culture
- Special Topics in Chinese Literature
Linguistics and its Applications
- Language Typology
- Learning a Third Language – A Global Experience
- Text, Image and New Media
- Translation for Business and Commerce
- Translation for the Media
Work-based Learning
- Language and Communication Practicum%
Service-Learning
- Teaching Primary School Students English as a Service-Learning Experience^
Information Technology
- Multimedia Technology for the Internet
^ This is a subject for meeting the Service-Learning (SL) requirement.
# Offering of any elective subjects is subject to sufficient enrolment and resources availability.
% Successful completion of the subject will be considered as having fulfilled the WIE requirement.
This course has been submitted to the list of reimbursable courses under the Continuing Education Fund (subject to OCEF's approval). The mother course (Bachelor of Arts in Language Studies with Information Analytics / Bachelor of Arts in Chinese Language and Culture / Bachelor of Arts in Language and Professional Communication (Digital Media)) of this module is recognised under the Qualifications Framework (QF Level 5).
Notes:
- Students who have not met the equivalent standard of undergraduate degree Language and Communication Requirements (LCR) under GUR are required to take up to 9 additional credits in LCR (2 subjects in English & 1 subject in Chinese, 3 credits each). They will be advised if they are required to take LCR subjects on admission.
- Students from unrelated disciplines (i.e. holders of Associate Degree or equivalent qualification not in Language/Communication) with good academic results may also be considered for admission to this programme. These students will be required to take 1 foundation subject if they have not completed similar subjects before.
- Relevant work experience accumulated during or after sub-degree studies may be considered for fulfilment of WIE. Students will be invited to submit application for consideration after programme commencement.
Entrance Requirements
Holder of a recognised Associate Degree, Higher Diploma or equivalent qualification.
Notes:
- The main medium of instruction of the study programme concerned should be English. An applicant who has completed the programme with other languages as the main medium of instruction should attain the following English Language requirement: IELTS 6.0 or TOEFL 550 (paper based); 80 (Internet based).
- An applicant who does not possess the above-mentioned qualification but has reached the age of 25 before 1 September, in the year in which he/she seeks admission, may apply as a mature applicant. A mature applicant should possess relevant work experience in senior positions and is expected to have completed some post-secondary studies in related fields. He/she will also be required to pass an admission test and demonstrate to the Admission Interview Panel his/her ability to complete the programme. In addition, he/she may be required to take appropriate foundation subject(s).
