Bachelor of Business Administration (Honours) in Innovation and Design Management - Full-time 4 Years

• The first design management bachelor’s degree programme in Hong Kong, specifically designed to prepare students for management roles in creative and innovative industries.
• Cutting-edge curriculum incorporating AI applications in design management, branding, marketing, and business problem-solving.
• AI-powered tools and techniques will be taught to ensure students are equipped with the latest skills to manage innovation.
• Professional teaching team (including industry experts) provides the latest in business, AI, and design thinking for solving contemporary business challenges.
• Interdisciplinary elective subjects to provide a comprehensive business education while fostering creative problem-solving skills.
• Access to strong business and industry networks for career exposure and opportunities. Talks and workshops by renowned international and regional speakers, focusing on innovation, technological advancements in design management, and AI.
  

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What is Innovation and Design Management?

• Innovation is the process of turning new ideas into tangible products and services that create value for people. Design Management focuses on managing innovation through a structured problem-solving approach called design thinking, which blends creativity, strategy, and business insight to solve complex challenges.

Does this programme suit me?

This programme is ideal if:

• You enjoy creating new ideas to solve business challenges.
• You are interested in learning how to integrate innovation, design thinking, and business strategies into real-world problem-solving.
• You want a well-rounded business education that combines creativity, technology, and the latest in business and design thinking.

What are the programme features?

• The first innovation and design management bachelor’s degree in Hong Kong, designed to prepare students for leadership roles in creative industries.
• A cutting-edge curriculum incorporating AI-driven tools and data-driven problem-solving alongside traditional design and business strategies.
• A professional teaching team, including industry experts, to provide real-world insights and the latest developments in business, design, and AI applications.
• Interdisciplinary elective subjects that equip students with a broad and adaptable skill set.
• Access to a strong business and industry network for internships, mentorships, and career opportunities.
• Talks and workshops by renowned international and regional speakers, covering innovation, AI, and creative business strategies.

Is there a demand for innovation and design management? Could you give me some examples?

Yes, there is a growing demand for talent in innovation and design management across various industries. For example:

• Small and medium-sized enterprises (SMEs) and start-ups need to innovate continuously to remain competitive.
• The HKSAR Government supports and promotes design thinking as a tool for improving public services and advocating a “people-oriented” service culture.
• The financial industry incorporates design thinking to develop innovative payment systems and enhance customer experience.
• Companies in Hong Kong, such as Cathay Pacific, Li & Fung, and Lane Crawford, are establishing innovation departments to integrate design thinking and AI-driven solutions into their operations.

How can this programme facilitate my career development?

• Positions you as a creative business problem solver with expertise in innovation and design management.
• Prepares you for management roles in creative industries, such as branding, marketing, product development, and business strategy.
• Equips you with skills in design thinking, AI-powered tools, and data-driven decision-making, which are highly valued across industries.

Provides you with the foundation to advance to senior roles such as brand strategist, innovation consultant, product manager, or business director.

If I wish to further my studies after graduation, what local and overseas opportunities for further studies are available?

Graduates can pursue a variety of postgraduate programmes both locally and internationally, including:

• Master of Design (MDes) in International Design and Business Management at The Hong Kong Polytechnic University.
• Master of Arts in Creative and Media Industries (MACMI) at Lingnan University, focusing on creativity, management, and technology.
• Master of Arts in Strategic Communication at The Hang Seng University of Hong Kong, emphasizing branding, marketing, and digital innovation.
• Master of Science in Creative Industries Management at Hong Kong Baptist University, designed for leaders in creative and cultural sectors.
• Programmes in sustainability, digital transformation, creative technology, and business innovation at leading universities worldwide.
• Research-oriented postgraduate degrees for those pursuing advanced knowledge in business innovation or design management.

This combination of specialised postgraduate opportunities ensures graduates are well-prepared to excel in the evolving creative and business landscapes.

Career Prospects

• Graduates are well-prepared for careers in business strategy, innovation, branding, marketing, and creative project management. Entry-level roles include marketing assistants, brand coordinators, and project associates, with opportunities to advance to positions such as brand strategist, product development manager, or innovation consultant. The programme’s integration of AI-driven tools and methodologies equips graduates to excel in industries like e-commerce, logistics, hospitality, and financial services, where innovation, data-driven decision-making, and creative problem-solving are increasingly vital for success.

Further Study Opportunities

• Graduates have diverse opportunities to pursue postgraduate studies locally and internationally, focusing on areas such as innovation, design management, business strategy, and creative industries. Local options include the Master of Design (MDes) in International Design and Business Management at The Hong Kong Polytechnic University, the Master of Arts in Creative and Media Industries (MACMI) at Lingnan University, and the Master of Arts in Strategic Communication at The Hang Seng University of Hong Kong. Other options include advanced degrees in sustainability, digital transformation, and creative technology, preparing graduates for leadership roles in innovation-driven industries or research-oriented doctoral studies.

The programme of study  consists of at least 120 credits. All students are also required to complete 300 hours of non-credit-bearing Work-Integrated Education component. 

For detailed requirements, please click here.
 

For HKDSE qualification holders:

• Level 3 in Chinese Language and English Language;
• Level 2 in Mathematics;
• “Attained” level in Citizenship and Social Development; and
• Level 2 or “Attained” level in one elective.

For holders of other qualifications:  

• The equivalents of the above requirements.

For those who do not possess the above-mentioned qualifications but have reached the age of 25 before 1 September in the admission year, they may apply as “mature” applicants. They must demonstrate sufficient motivation, knowledge and potential to indicate a high probability of being able to complete the programme successfully.